- Naty
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Naty Type Private Industry Ecological hygiene products Founded Stockholm, Sweden (1994) Headquarters Stockholm, Sweden Key people Marlene Sandberg (CEO) Products Disposable Diapers, Bibs, Bags, Wipes Website www.naty.com Naty develop and manufacture ecological ("eco") hygiene products like disposable Diapers, Bibs, Bags and Wipes.
Company expertise is focused on the development of eco friendly material for usage in hygiene products. Many of today's leading brands use material where less than 20% is compostable, while all Naty products are 100% renewable and more than 60% of the material is compostable. With the use of renewable raw materials of agricultural origin and the biodegradation and compost ability of the products, the impact on nature and the contribution to the green house effect is considerably less compared to when using conventional material. This is also a major part of Naty's mission.
Contents
Composition, example
For Diapers, 60% of the content is biodegradable and of biological origin. The back sheet of the Naty diaper is a lamination of renewable/biodegradable corn Bio film and of natural tree-pulp TCF-pulp (totally chlorine free) tissue. The tissue in the lamination is made of natural tree-pulp TCF-pulp (totally chlorine free) with FSC certification. The printing colour on the diapers is, certified by OK Compost. Certificate attesting to the fact that the printing ink is free of heavy metals injurious to health. Naty has developed the compostable /biodegradable corn Bio film as well, which is used in the lamination. The film is based on cornstarch and biodegradable polyester and is 100% GM free.
History
Nearly 15 years ago, Marlene Sandberg found herself thinking about diapers, and doing so on a regular basis. She was the mother of two boys and had a burgeoning sense of environmental awareness. It was during this period that Marlene came across a swedish newspaper article reporting on the damaging effect that disposable diapers had on the environment. On average, every Swedish baby was responsible for a half-ton of dirty diapers every year. So the diapers kept piling up, due in part to the material in traditional disposable diapers being predominately oil-derived plastic.
After five years of hard work and research and development, Marlene formed Naty and launched a biodegradable and environmentally friendly disposable diaper onto the market. This was followed by the launch of a line of baby care products ranging from skincare and wipes, pull-on-pants to Baby care diapers.
It should also be said that there have been many problems and complaints with this product. There have been numerous quality control issues. Overall this is a great idea, however not the greatest execution. The company is in desperate need of a reorganization as Mrs. Sandberg was a great entrepreneur but lacks the skills to drive the company further. Irving deal was a disaster (they wanted Irving to produce the product as they were primarily produced in Isreal) to help service the North American market. Imagine one of Canada's most prolific polluters producing a green diaper, strange to say the least.
References
- Green America: Solving the Diaper Dilemma
- NYTimes.com, Swedish Mother's Company Changes the Diaper
- CBC News, Throw-away diaper practically disappears after use
- Veuve Clicquot Business Woman Award
- US Patent 6183458
- Swedish Patents SE19940003577D 19941019 and SE19940003577 19941019
External links
Categories:- Companies of Sweden
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