- Naterra
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Naterra International, Inc. 
Industry Consumer Packaged Goods Genre Consumer Packaged Goods Founded 1922 Headquarters Dallas, Texas Website http://www.naterra.com/ Naterra International, Inc. is a privately-held based consumer products sales and marketing company based in Flower Mound, Texas. Naterra manages several brands, including Baby Magic, Tree Hut, and All That Glitters.
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History
Naterra was originally founded in Dallas, Texas in 1922 as the Superior Products Company.[1] The company specialized in manufacturing several private label and own brand products including Sue Pree and Lisa Monay which were introduced in 1945 and were in distribution with retailers such as Wal-Mart in 1964.
Superior Products Company was acquired in 1994 by the Song Family[who?] and became Naterra International Inc. In addition to the original 100,000-square-foot (9,300 m2) manufacturing facility in central Dallas, Naterra is headquartered in Flower Mound alongside a 68,000-square-foot (6,300 m2) distribution facility. The acquisition marked a significant shift in strategy towards Brand Management and Development, rather than production.
Brands
Current brands include:
- Baby Magic
- Tree Hut
- All that Glitters
Past brands (new ownership):
- Skin Milk
- TimeBlock
- FootSteps
- CandleSong
- Sue Pree
- Lisa Monay
References
External links
Categories:- Companies established in 1922
- Manufacturing companies based in Texas
- Companies based in the Dallas – Fort Worth Metroplex
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