- Nurv
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NURV URL http://www.nurv.com Slogan Never Underestimate Radical Vision Type of site Production studio Owner Andrew Fischer Launched 1999 Current status Active NURV is a film production and viral marketing company based out of Colorado Springs, CO.[1] It was founded in 1999 by Andrew Fischer.[2] NURV's viral marketing campaigns include human billboard advertising, in which CEO Fischer auctioned advertising space on his forehead in the form of a temporary tattoo on eBay in 2005.[3] NURV is currently producing a feature length movie starring viral video stars titled The Chronicles of Rick Roll.[1]
Contents
Human Ad Space
NURV CEO Andrew Fischer first gained international spotlight in January 2005 when he successfully auctioned temporary tattoo advertising space on his forehead for $37,375.[4] Fischer was interviewed by many top media outlets worldwide including ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC and NBC.[1] He started a human advertising trend that ranged from pregnant bellies to arms and legs, most of which were auctioned through eBay.[5] According to Snorestop, Fischer's sponsor, their web sales quintupled while retail sales jumped 50%.[5]
Web Properties
In addition to serving clients, NURV owns and manages a medium size web forum called General Forum.[2] General Forum's 25,000+ members have made over 1,000,000 posts since its formation in 2000.[6]
Viral Videos
NURV has produced several viral videos. NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.[7] NURV's most recent viral video was a concept trailer for an internet meme filled movie that NURV is producing called The Chronicles of Rick Roll.[1] It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.
References
- ^ a b c d "Viral video stars unite for 'The Chronicles of Rick Roll'". CNN. http://www.cnn.com/2011/TECH/web/03/07/viral.video.feature.film/index.html. Retrieved 8 April 2011.
- ^ a b "About NURV". http://www.nurv.com/company/. Retrieved 8 April 2011.
- ^ "$37,375 payday: That’s using your head!". MSNBC. http://www.msnbc.msn.com/id/6867209/ns/us_news-weird_news/. Retrieved 8 April 2011.
- ^ "Forehead Billboards". New York Times. http://select.nytimes.com/gst/abstract.html?res=FA0714F938550C728DDDAB0994DD404482. Retrieved 8 April 2011.
- ^ a b "Rent this space: Bodies double as billboards". USA Today. http://www.usatoday.com/life/lifestyle/2005-03-02-body-ads_x.htm. Retrieved 8 April 2011.
- ^ "The History of General Forum". http://www.generalforum.com/general-discussion/history-general-forum-54749.html. Retrieved 8 April 2011.
- ^ "RE-CUT: Inception-Style Dumb & Dumber Trailer". Best Week Ever. http://www.bestweekever.tv/2010-08-10/re-cut-inception-style-dumb-dumber-trailer/. Retrieved 8 April 2011.
External links
Categories:- Film production companies
- Viral marketing companies
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