NOW! (1979–81 magazine)

NOW! (1979–81 magazine)

NOW! was a British newsmagazine founded by entrepreneur Sir James Goldsmith, partly as a vehicle for his right-wing political opinions.

It was established in 1979, taking advantage of the market opportunity created by the closure of The Times and The Sunday Times during a labour dispute. Despite good sales for the first issue, NOW! misjudged the market and the competition from Sunday newspapers and the newsmagazines The Economist, Time and Newsweek. It never met circulation targets and incurred heavy losses. After 84 issues, Goldsmith closed it in 1981.[1]

Issue one featured on the cover a grainy black-and-white photograph of Brigadier Khalil al-Azzawi, Director of Iraqi Military Intelligence with the banner "Exclusive: How this man's agents spy on Britain..." and a tag for a "Special NOW! Enquiry" on "What the Young Generation really thinks". Contributors included Anthony Shrimsley, Frank Johnson, Clive Barnes, Art Buchwald and Patrick Hutber. This first issue was dated September 14-20 1979, ran to 142 pages and was priced at 50p.

References

  1. ^ Staff (May 11, 1981). "Suddenly, Now! Is Never". Time. http://www.time.com/time/magazine/article/0,9171,949155,00.html. "With losses mounting, Goldsmith folds his newsmagazine"