- My Valley (Youngstown)
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My Valley is a branding used by New Vision Television for its Youngstown, Ohio properties, which it acquired in late 2006. NVT owns CBS affiliate WKBN-TV and Fox affiliate WYFX-LD outright, while NVT also operates ABC affiliate WYTV and its MyNetworkTV digital subchannel MyYTV through a shared services agreement.
While essentially a local marketing agreement under different legal terms, the shared services agreement allowed for joint-marketing of services by WKBN/WYFX & WYTV. By effect, NVT controls all television media in the Youngstown DMA (ranked #106 by Nielsen Media Research as of 2008[update]) except for properties owned by the Maag family (which includes NBC affiliate WFMJ-TV, its CW subchannel WBCB, and The Vindicator) as well as PBS member Western Reserve Public Media.
The services offered by NVT as a result of the shared services agreement are the following, in chronological order:
Contents
MyValleySports.com
MyValleySports.com was the first site with the "My Valley" branding launched. Launched in 2007 shortly after NVT took control of WKBN/WYFX & WYTV, MyValleySports.com became the sports branding for the newscasts of WKBN, WYTV, and the WKBN-produced 10 pm newscast on WYFX. The site has since become heavily involved with sports in the area, and has since launched its own iOS and Android app.
MyValleyWeather.com
Launched in early 2009 to coincide with the redesigned look of WKBN & WYFX, MyValleyWeather.com became the weather branding for all of the NVT newscasts. Like MyValleySports.com, MyValleyWeather.com has its own iOS app and Android app.
MyValleyWeather.com is also the only site with its on digital subchannel on one of the stations. Upon its launch, the MyValleyWeather.com branding replaced the Weather on the 3's branding WYTV used on its weather channel on 33.3 that already existed before NVT took control of the station. It was also around this time that WKBN personalities started to appear on WYTV.
Other sites
Since 2009, NVT has launched several other sites with the "My Valley" branding, though they are mainly seen during the commercial breaks and are featured on the websites of WKBN, WYFX, and WYTV:
- MyValleyDining.com - Focuses on local restaurant offerings, with a "Featured Restaurant" every month.
- MyValleyDeals.com - Focuses on local specials on a variety of services.
- MyValleyPets.com - Focuses on a variety of services for pet owners.
- MyValleyHealthandFitness.com - Focuses on healthy lifestyle tips.
As of May 2009, only MyValleySports.com, MyValleyWeather.com, and MyValleyDining.com are their own websites. The other three are minisites within WKBN's website.
External links
Categories:- Youngstown, Ohio
- Television stations in Ohio
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