My Family Care

My Family Care
My Family Care
Type Limited Company
Industry Employee Benefits
Founded 2005
Headquarters London, England, UK
Key people Ben Black, CEO, Oliver Black, CEO, Amanda Coxen, CEO
Website www.myfamilycare.co.uk

My Family Care is an employee benefits company based in the United Kingdom, providing “Family Friendly Benefits”[1]. The company is uniquely positioned in the UK to help employers with their working parent and carer strategies AND implement employee solutions.

Combining work+family is not always an easy balance, My Family Care is dedicated to making it better for UK companies and their employees.

Founded by Ben Black the company started as a web based service Emergency Childcare - expanding to set up an Eldercare[2] service and offer other family family benefits. Ben and Oliver Black’s chain of successful nanny agencies, Tinies Childcare[3], were used to support the parents registering for the service nationwide.

As Emergency Child and Home Care Ltd the company offered web based backup childcare and backup eldercare services, winning the Daily Telegraphs Trailblazers Award in 2007 [4]. Later in 2007 the company took over BUPA’s corporate childcare division[5], gaining their personal childcare search and helpline services, plus several key corporate clients.

Over 350,000 employees of the UK’s top companies now have access to My Family Care’s services. Their clients include several big names in the Times 100 list, government agencies, corporations and service firms, as well as the Met Police and the NHS[6].

  • In 2008, My Family Care won Microsoft's People Moving Business Award for 'Most Innovative use of Mobile Technology'.[7]
  • In 2009 My Family Care was one of the BT Business Essence of the Entrepreneur Winners[8]. As part of the competition, Ben Black had his photograph taken by Rankin.
  • In 2010 My Family Care was one of the Smarta 100 winners[9]. The Smarta 100 awards businesses in the UK[10].


Making work+family work

In 2011, to reflect the company's growth and service expansion, My Family Care updated its Corporate Identity[11]. Its new tagline became 'Making work+family work'.

Services available to UK companies include:

  • Consultancy & Training
  • Backup Care
  • Care Search
  • Life Transition Coaching
  • Relocation Solutions
  • On-Site Childcare


My Family Care also owns the successful parent matching website Nannyshare.co.uk.


Notes and references

  1. ^ Blyth, Alex "Reward and benefits: Rewarding in a recession", 2008-11-27
  2. ^ "Emergency Care launches online eldercare service", 2007-30-04.
  3. ^ "Brothers in nanny business to feature in TV documentary", 2002-03-28.
  4. ^ Cave, Andrew. "Allowing the caring to carry on in a crisis", 2006-12-04.
  5. ^ Donovan, Kate "Emergency Child and Home Care acquires Bupa Childcare", 2007-07-31.
  6. ^ Berry, Mike "Care package for staff at Abbey aims to save bank £500,000 a year", 2008-10-02.
  7. ^ "Most Innovative use of mobile technology", 2008.
  8. ^ BT Business Essence of the Entrepreneur Winner "My Family Care - BT Business Essence of the Entrepreneur Winner", 2009-12.
  9. ^ Smarta 100 Winner "My Family Care - Smarta 100 Winner", 2010-03.
  10. ^ Smarta 100 "What is the Smarta 100", 2010-03.
  11. ^ My Family Care rebrand "Family friendly employee benefits + and employer solutions", 2010-03.


External links


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