Tagline

Tagline

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.

Examples of famous movie/television taglines are:
*Be afraid. Be very afraid. – The Fly
*In space no one can hear you scream. – "Alien" [cite news
title=Sands of Oblivion: Some Secrets Should Never be Unearthed!
url=http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed
work=Horror Year Book
date=2008-02-07
accessdate=2008-02-17
quote=That may be the second most over used tagline after “In space no one can hear you scream.”] [cite news
first=Hazel
last=Muir
title=In space no one can hear you scream
url=http://www.newscientist.com/article/mg18925421.400.html
work=New Scientist, issue 2542
date=2006-03-14
accessdate=2008-02-17]
*Just when you thought it was safe to go back in the water... – "Jaws 2"cite news
first=Jon
last=Mooallem
title=How movie taglines are born
url=http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born?mode=PF
work=Boston Globe
date=2004-02-29
accessdate=2008-02-17
quote=the seminal tagline for The Fly ("Be Afraid. Be Very Afraid.") [...] "Just when you thought it was safe to go back in the water . . ." (Who remembers that the line promoted "Jaws 2," not the original?)]
*A long time ago in a galaxy far, far away... – "Star Wars" [cite web
title=Taglines for Star Wars (1977)
url=http://www.imdb.com/title/tt0076759/taglines
publisher=IMDb
accessdate=2008-02-17] Fact|date=February 2008
*Love means never having to say you're sorry – "Love Story" [cite web
url=http://www.mtv.com/movies/movie/21324/moviemain.jhtml
title=Love Story: MTV movies
accessdate=2008-02-20
last=Erickson
first=Hal
work=All Movie Guide
quote=The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase] [cite news
first=Paul
last=Sir
title= It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’
url=http://www.theborneopost.com/?p=17078
work=The Borneo Post
date=2007-04-21
accessdate=2008-02-20] [cite news
first=Jerry
last=Abbott
title=The meaning of true love
url=http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531
work=The Torrington Telegram
date=2008-02-13
accessdate=2008-02-20
quote=In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.”]
*To boldly go where no man has gone before – "Star Trek" [cite web
title=Taglines for "Star Trek" (1966)
url=http://imdb.com/title/tt0060028/taglines
publisher=IMDb
accessdate=2008-02-17] Fact|date=February 2008
*The truth is out there. – "The X-Files" [cite web
title=Taglines for "The X Files" (1993)
url=http://imdb.com/title/tt0106179/taglines
publisher=IMDb
accessdate=2008-02-17] Fact|date=February 2008

ee also

*Advertising slogan
*Premise (film)
*Signature block

References

External links

* [http://www.filmiras.hu/taglinequiz Movie Tagline Quiz]


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Look at other dictionaries:

  • tagline — UK US (also tag line) /ˈtæɡlaɪn/ noun [C] ► MARKETING a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products: »Writing a tagline is a …   Financial and business terms

  • tagline — (n.) punchline of a joke, 1926, originally last line in an actor s speech (1916), from TAG (Cf. tag) (n.1) + LINE (Cf. line) (n.) …   Etymology dictionary

  • Tagline — Mit dem Ausdruck Tagline bezeichnet man beim Film ergänzende oder erläuternde Untertitel, die zusätzlich zum eigentlichen Filmtitel, in der Regel meist auf Postern oder auf den CD und DVD Verpackungen von Videos und DVDs, angegeben werden. Sie… …   Deutsch Wikipedia

  • Tagline (Film) — Mit dem Ausdruck Tagline bezeichnet man beim Film ergänzende oder erläuternde Untertitel, die zusätzlich zum eigentlichen Filmtitel, in der Regel meist auf Postern oder auf den Covern von Videos und DVDs, angegeben werden. Sie haben in erster… …   Deutsch Wikipedia

  • tagline — A line attached to a draft of cargo or container to provide control and minimize pendulation of cargo during lifting operations. See also container; draft …   Military dictionary

  • tagline — noun Date: 1926 1. a final line (as in a play or joke); especially one that serves to clarify a point or create a dramatic effect 2. a reiterated phrase identified with an individual, group, or product ; slogan …   New Collegiate Dictionary

  • tagline — tag line also tag·line (tăgʹlīn ) n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. * * * …   Universalium

  • tagline — noun a) The punch line of a joke. b) A pithy quote habitually appended to a signature, used as an advertising slogan, etc …   Wiktionary

  • tagline — n. row of tags that acts as a command in the HyperText Markup Language …   English contemporary dictionary

  • tagline — /ˈtæglaɪn/ (say tagluyn) noun a slogan used together with the name or logo of a company, association, product, etc. Also, strapline …  

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