MyNewPlace

MyNewPlace

MyNewPlace is one of the largest apartment listing websites in the United States.

Contents

History

MyNewPlace was founded by John Helm in 2005, and went live at www.mynewplace.com in May 2006 with 6 million apartment listings nationwide.[1] The San Francisco-based company operates on a Pay-per-Qualified-Lead pricing model, in which apartment managers pay only when renters contact them through their listings on MyNewPlace.

John Helm had previously started AllApartments/SpringStreet, which became the internet's biggest apartment rental site before its sale to Homestore/Move.com in 1999.[2]

Website features

MyNewPlace is known in the apartment industry for its web 2.0 features, including flexible apartment search and integrated maps.[1] MyNewPlace was also the first apartment rental website to incorporate social networking features like Facebook Connect and Post to Twitter.[3] In July 2009, MyNewPlace launched a MyNewPlace iPhone app, incorporating GPS-based apartment search and the ability to take notes and photos on listings.[4]

Investors

MyNewPlace has venture backing from SplitRock Partners, Sutter Hill Ventures, and Trinity Ventures, and is also backed by some of a number of real estate investment trusts, including United Dominion Realty Trust (UDR), Essex Property Trust, Marcus & Millichap Venture Partners, ConAm Management Corporation, The Lane Company, and Cowboy Properties.

References

External links


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