TsUM

TsUM – Central Universal Department Store (Russian: ЦУМ — Центральный Универсальный Магазин, TsUM - Tsentralʹnyĭ Universalʹnyĭ Magazin) – is one of the most renowned department stores in Moscow. It is located in a six-story historical building at Petrovka street. TSUM is a part of Mercury group.

TSUM today

Nowadays TSUM is one of the most fashionable and trendiest places in the city, the largest fashion department store in Eastern Europe. It carries in its stock more than 1000 brands of fashionable apparel, perfumery and jewelry, as well as “TSUM Globus Gourmet” gastronome, a fusion restaurant, a cigar room, a café and Champagne-bar “Veuve Clicquot”.

TSUM new seasonal collections appearance is supported by sound advertising campaigns with world-famous fashion stars – Cindy Crawford, Milla Jovovich, Naomi Campbell, Daria Werbowy, Malgosia Bela, Mathias Lauridsen.

The world renowned couturieres – Roland Mouret, Ralph Rucci, Carolina Herrera, Dennis Basso, Michael Kors and Victoria Beckham – participate in TSUM events introducing to the guests and clients of TSUM their newest collections in person.

TSUM clients enjoy European service and a number of unique facilities: VIP-shopping and professional stylists’ advice, cosmetic procedures, lectures on modern art.

TSUM history

In 1857 merchants Andrew Muir and Archibald Mirrielees founded “Muir and Mirrielees” Trade Company. In 1880-s the Company acquired a building for the shop in Theatre Square. The new building was erected in 1908 in the style of European gothic with some modern touch. The project was implemented by the famous Russian architect Roman Klein. “Muir and Mirrielees” was the first and the largest department store in those days Russian Empire (one could buy clothes, shoes, jewelry, perfumery and toys there). The store attracted highest public interest: “In the eyes of the Moscovites “Muir and Mirrielees” is a kind of exhibition of all that the capital trades, be that for the rich and secular, or the middle-class customers” – wrote one of the contemporaries. TSUM new modern look was created in different periods. The last reconstruction took place in 2007.

TSUM branches

TSUM branch in Barvikha Luxury Village began its work in April 2008; in June 2009 TSUM Outlet opened its doors in Mega Teply Stan (a discount store carrying last season’s collections of TSUM brands).

Charitable and cultural activity

TSUM has participated in a number of beneficial projects: in September 2009 TSUM organized an action to support orphans, in March 2010 a photo-project to support the struggle against cancer was presented. Exhibitions and art-projects are supported by TSUM Art Foundation (specializing in modern art). As a part of the II Moscow Biennale of Contemporary Art in 2007 TSUM presented the “American video-art” project. It was followed by Yoko Ono’s monographic exhibition “The Odyssey of Cockroach”, the exhibition of Chinese art “China, forward!” and Oleg Kulik’s “MOSCOW. TSUM” installation project in 2009.

References

External links

• TSUM official website