- Moxie Girlz
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Moxie Girlz 
Type Fashion doll Inventor Isaac Larian [1] Company MGA Entertainment Country United States Availability 2009–On going Materials Plastics
FabricsSlogan be true • be you! Official website Moxie Girlz is a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6 to 15. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Kellan, Monet, and Merin [2] (from Art-titude edition 2). The Moxie dolls are reminiscent of Bratz, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girls were meant to replace Bratz, given that Mattel sued MGA over the original design.[3] However, Bratz returned to the market in August 2010.[4]
Contents
About
Moxie Girlz - Sophina, Bria, Avery, and Lexa
The girls are advertised as having positive attitudes and creativity. Their activities reflect that of the "average girl": dance, sports, cheerleading, playing instruments, singing, having parties, and socializing. The Moxie girls themselves have their own themed objects such as: a computer, stereo, karaoke machine, bracelet charm, ragdoll and a companion called Moxiemini.
What is Moxie?
mox • ie (mok - see)[5]
- Positive attitude and confidence.
- The courage to go for it.
- Energy in everything you do.
Moxie Girlz slogans
- MoXie girlz "be true • be you!"
- HAVE U GOT MOXIE?
Moxie Teenz slogans
- Living our Dreams!
- Be Stylish, Be True, Be You!
Message
Every girl has the strength to do something amazing.
Anything is possible as long as you stay true to yourself
& never give up your dreams![6][7]The Moxie Girlz
A list of the main Moxie Girlz and their official profiles [8]
Lexa- Dark Brown Hair
- Green Eyes
- Pale Skin
Bria- Dark Brown Hair
- Blue-Gray Eyes
- Dark Tone Skin
Avery- Blonde Hair
- Blue Eyes
- Light Tone Skin
Sophina- Dark Brown hair
- Brown eyes
- Mid-tone skin
Other Moxie Girlz
A list of the secondary Moxie Girlz, often seen as assorted purchases. [9][10]
Merin
- Light skin tone
- Black Hair
- Blue Eyes
Monet- Light skin tone
- Honey-blond hair
- Green Eyes
Kellan- Light skin tone
- Red hair
- Blue Eyes
Amberly- Deep tan skin tone
- Black hair
- Blue Eyes
Ida- Light skin tone
- Light brown hair
- Light brown eyes
The Moxie Teenz
A list of the main Moxie Girlz and their official profiles [11] The listing of the Teenz were first seen on the Target and Toys Я Us website. Released in Summer 2010.[12] At fourteen inches tall they tower over most other playline dolls. They feature glass eyes, articulating joints and removable hair for wig styling. The Teenz are a companion line to the Girlz aimed at older girls.
- Arizona: Dark brown hair, dark blue eyes, and tan skin tone. [13]
- Bijou: Light brown hair, hazel eyes, and dark skin tone. [14]
- Tristen: Black hair, purple eyes, and pale skin tone. [15]
- Melrose: Blonde hair, baby blue eyes, and peach skin tone. [16]
Products
Basic list of common Moxie products, also shown are the names of the other Moxie Girlz and Teenz. [17][18]
Dolls and plushies
Fall 2009
- Basics #1: Lexa, Sophina, Avery
- Art-titude: Lexa, Sophina, Sasha, Avery
- Jammaz: Lexa, Sophina, Sasha, Avery
- Magic Hair: Sophina, Avery
- Best Friends: 2-in-1 BFF Set (Avery/Sophina)
- Masquerade Ball: Lexa, Sophina, Avery
- Holiday: Sophina, Avery, Lexa
Spring 2010
- More 2 Me: Lexa, Avery
- After School: Lexa, Avery, Sophina
- I Am...: Lexa, Sophina, Avery
- Basics #2: Lexa, Sophina, Avery, Bria
- Art-titude 2nd Ed: Lexa, Sophina, Avery
- Art-titude Best Friends: 2-in-1 BFF Pack (Avery/Merin)
- Jammaz 2nd Ed: Lexa, Avery, Bria, Sophina
Fall 2010
- Basics #3: Lexa, Sophina, Avery, Bria
- Art-titude 2nd Ed: Bria, Monet
- Masquerade Ball: Merin, Bryten, Avery
- Magic Snow: Kellan, Sophina, Avery, Bria
- Twins: Sarai and Jaylen
- Moxie Boyz Magic Snow: Owen, Jaxson
- Magic Hair Stamp ‘N’ Style: Sophina, Avery
- Head Gamez: Avery, Lexa & Ida heads, Sophina, Monet & Amberly heads
- Petz: Avery, Lexa, Sophina
- Best Friends UK Exclusive: 2-in-1 BFF Pack (Avery/Lexa)
- Basics #1: Melrose, Tristen, Bijou, Arizona
Spring 2011
- Summer Swim Magic: Kellan, Sophina, Avery
- Art-titude 3D: Lexa, Sophina, Avery, Bria
- Basics #2: Melrose, Tristen, Bijou, Arizona
- Basics #4: Avery, Sophina , Lexa
Moxiemini
- I Am...
- I Am... DIY
Pawsitive Pals
- Panda Kieran
- Monkey Paprika
Miscellaneous
- Magic Hair FFM Torso
- Pillows
- I Am...
Games
- Art-titude Air Brush Gallery
- Magic Snow Cabin
- House w/ Avery (UK Exclusive)
- Jammaz House
- Jammaz Sleepover Kit
- Carrying Case
- Art-titude Fashion Design Kit
- My Moxie Quiz Game
Electronics
- Art-titude RC Vehicle
- Magic Snow RC Cruiser
- Jammaz Guitar
- Moxie Girlz Laptop
- More 2 Me Primp 'N' Perform Microphone
- More 2 Me Music 2 Makeup Boombox
- More 2 Me Beauty Phone
Trivia
- The Moxie Girl named Bria was once called Sasha but because of the Mattel lawsuit, MGA was forced to change Sasha's name. Looked upon as MGA's replacement for Bratz Sasha, the only difference between the two dolls is the eye color. Bratz Sasha's eyes being brown, while Moxie Girlz Bria's are blue [19] this name is also present when searching on Wal-Mart and Target's website in the Toys section.
- Awesome Kong appeared in vignettes on WWE Raw that showed her destroying Moxie Girl dolls. She will be performing under the ring name "Kharma".
References
- ^ Source on designer of Moxie Girlz needed
- ^ Flickr: Moxie Girl - Merin
- ^ Retail on msn After dolls taken away, Bratz maker tries again
- ^ WSJ.com Business Mattel Hopes Barbie Facelift Will Show Up Younger Rivals
- ^ Official site: What is Moxie?
- ^ Official site: What is Moxie?
- ^ Flickr: Moxie Girlz box scan
- ^ Official site: the Moxie Girlz
- ^ Official site: the Moxie Girlz, products
- ^ Official site: the Moxie Girlz, dolls
- ^ Official site: the Moxie Teenz
- ^ Moxie Teenz - Arizona
- ^ Official site: Moxie Teenz, Arizona
- ^ Official site: Moxie Teenz, Bijou
- ^ Official site: Moxie Teenz, Tristen
- ^ Official site: Moxie Teenz, Melrose
- ^ Official site: the Moxie Girlz, products
- ^ Official site: Moxie Teenz, catalog
- ^ Flickr: Moxie Girlz poster
External links
- MGA Entertainment
- Official site: Moxie Girlz
- Official site: Moxie Teenz
Categories:- MGA Entertainment brands
- Fashion dolls
- Bratz
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