Morsam Fashions

Morsam Fashions Inc.

Type	Subsidiary
Industry	Apparel
Founded	1917
Headquarters	Montreal, Quebec, CA
Key people	CEO: Steven Lupovich CEO of Morsam Fashions Inc.: Ginette Wood
Products	Sleepwear, women's clothing
Revenue	$3.222 billion (FY 2006)
Parent	Limited Brands
Website	www.jasminerose.com

Morsam Fashions is a Canadian and American retailer of women's wear, lingerie sleepwear. Morsam Fashions is known for its division called Jasmine Rose, which is sold to millions of department stores across North America. Morsam is presently the 2nd largest design and importer of Ladies robes and loungewear in North America. Its imports represent 5% of all the robes imported from China into the USA and Canada. Morsam as a whole currently imports over 3,000,000 units per annum.

The Morsam group's product line includes sleepwear, loungewear, and robes for ladies. The products are marketed under "Jasmine Rose", "Coffee Coat" and "Bon Appetite" as well as various private label brands for major chains.

History

Morsam Fashions Inc. was started in Montreal, Canada, in 1917 as a by two Romanian brothers named Samuel Lupovich, and Moe Lupovich who came to Montreal, Canada by boat as young boys. The company started off as a women's uniform company; making uniforms for women in the workforce. It was later on bought by their grandson Steven Lupovich who is currently the President of the company, along with his partner Ginette Wood.

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