- MoVoxx
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MoVoxx Type Private Industry Mobile Advertising Founded 2006 Headquarters Santa Monica, California, USA Products Mobile Advertising Network
Publisher Monetization
SMS GatewayWebsite www.movoxx.com MoVoxx is a mobile advertising company that places short, interactive ads under opt-in SMS content. MoVoxx provides marketers with access to a mobile audience by partnering with SMS content publishers who send out mass text messages to consumers. MoVoxx uses the ad placement to engage in demographic, contextual and device targeting. The interactive advertisements include SMS Reply, Click to WAP, Click to Video, Click to Buy and Click to Twitter.
The company was founded in 2006 and is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. The headquarters is located in Santa Monica, CA with bases also in Chicago, IL and New York City, NY.[1]
MoVoxx was acquired by Adenyo, an international mobile marketing company, in May 2010.[2]
Contents
Mobile Audience Reach
There are 244 million mobile content messages delivered monthly across the MoVoxx mobile network. These messages reach 20 million unique US mobile users across all major wireless carriers including Verizon, AT&T, Sprint, and T-Mobile.
Clients
MoVoxx works with both interactive agencies and directly with brands when approaching mobile advertising campaigns.
Brands
Automotive
Land Rover, Ford Flex[3], Infiniti [4][5]
Entertainment
Warner Brothers, ESPN, Paramount, Lionsgate, E!, DIY Network
Retail
Sears, KMart, Burger King, Dockers
Travel
Continental Airlines, W Hotels
Search
Bing, kgb, Dex
Agencies
OMD, DraftFCB, Havas Digital, Mindshare, 360i, Initiative, Mediaedge:cia, Kaplan Thaler Group, Tocquigny, Starcom Mediavest, Ford Motor Media, Deutsch, Razorfish, Beyond Interaction, Conill, MediaVest, Wunderman, Pointreach
References
- ^ Base, Crunch (2009-06-15). "MoVoxx". Crunch Base. http://www.crunchbase.com/company/movoxx. Retrieved 2009-08-03.
- ^ Kincaid, Jason (2010-05-10). "Mobile Marketing Firm Adenyo Acquires MoVoxx". http://techcrunch.com/2010/05/10/mobile-marketing-firm-adenyo-acquires-movoxx/. Retrieved 2010-05-17.
- ^ Tsirulnik, Giselle (2009-01-16). "Ford turns to mobile to showcase new car model". Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2466.html. Retrieved 2009-07-27.
- ^ Dilworth, Dianna (2009-07-27). "Sky's the limit for Infiniti convertible's new mobile campaign". DMNews. http://www.dmnews.com/Skys-the-limit-for-Infiniti-convertibles-new-mobile-campaign/article/140511/. Retrieved 2009-07-27.
- ^ Tsirulnik, Giselle (2009-07-21). "Infiniti summer campaign targets tech-savvy consumers via mobile". Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/3729.html. Retrieved 2009-07-27.
Categories:- Advertising agencies of the United States
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