Playing in the Shadows

Playing in the Shadows
Playing in the Shadows
Studio album by Example
Released 4 September 2011 (2011-09-04)[1]
Genre Electro house, hip hop, dubstep, drum and bass, acoustic
Length 64:26
Label Ministry of Sound
Producer Funkagenda, Nero, Michael Woods, Faithless, Laidback Luke, Sheldrake, DC Breaks, Brookes Brothers, Chase & Status, Feed Me, Skream, Third Strike, Tom Neville, Dirty South, Felguk
Example chronology
Won't Go Quietly
(2010)		 Playing in the Shadows
(2011)
Singles from Playing in the Shadows
  1. "Changed the Way You Kiss Me"
    Released: 5 June 2011 (2011-06-05)
  2. "Stay Awake"
    Released: 28 August 2011 (2011-08-28)
  3. "Natural Disaster"
    Released: 16 October 2011 (2011-10-16)
  4. "Midnight Run"
    Released: 4 December 2011 (2011-12-04)

Playing in the Shadows is the third album by British recording artist Example, released on 4 September 2011 through Ministry of Sound.[1] Example confirmed that much like the previous album, there would be no collaborations, besides that of producers (including frequent collaborator Skream). During an interview, Example said the album remains dance oriented, although he would make a gradual move into electronic and dubstep genres.

The album's release was preceded by two singles, "Changed the Way You Kiss Me" and "Stay Awake", which both peaked atop of the UK Singles Chart. A third single, Laidback Luke collaboration "Natural Disaster", has been released on October 16. A fourth single, "Midnight Run" is schelduled for release on December 4.

Contents

Background and development

In an interview with Lowe he revealed that his third album would be released in September 2011 entitled Playing in the Shadows. Example described the album as a darker record than previous album Won't Go Quietly ("dark, epic beast"). He also said production on the record will come from Michael Woods, Skream, Nero, Faithless, Brookes Brothers, Dirty South and hopefully Chase & Status. Funkagenda will be producing the intro track also (as per their respective Twitter feeds). In a discussion on Twitter, Example also revealed the final track to be completed on his album would be produced by Feed Me. Example tweeted on 29 June 'My album is officially finished. Mixed. Mastered. Done. Artwork and Tracklisting will be revealed this week' [2]

Singles

  • "Changed the Way You Kiss Me" was the album's lead single. It is produced by Michael Woods and was released on 5 June 2011.[3] On 24 March 2011 "Changed the Way You Kiss Me" debuted on BBC Radio 1 as Zane Lowe's Hottest Record In the World. The video was released on Example's website on 24 April 2011.[4] The single debuted at number 1 on the UK Singles Chart. "Changed the Way You Kiss Me" is featured in Adidas' launch event for new Predator Football boots.[5]
  • "Stay Awake" was the second single from the album and was produced by Nero. The single debuted on 1 July 2011 on Annie Mac's BBC Radio 1 show[6] and was released on 28 August 2011. The video premiered on 18 July 2011.[7] The single debuted at number 1 on the UK Singles Chart.
  • "Midnight Run" will be the third single from the album to be released on 4 December 2011.[8] Example tweeted in September 2011 that he had finished filming the video for the track in Iceland.
Professional ratings
Review scores
Source Rating
Allmusic 3.5/5 stars[9]

Other singles

  • "Natural Disaster" was released on 16 October. It debuted at number 37 on the UK charts. Although the single is featured on Example's album, it was released as Laidback Luke's single.
  • "Shot Yourself in the Foot Again" was released as a free download in January 2011. The track is produced by Skream and gained over 1 million views on YouTube in under a month. It features on Example's album as an iTunes bonus track.

Track listing

No. Title Producer(s)[1] Length
1. "Skies Don't Lie"   Funkagenda 4:24
2. "Stay Awake"   Nero 3:24
3. "Changed the Way You Kiss Me"   Michael Woods 3:15
4. "The Way"   Faithless 4:28
5. "Natural Disaster" (Laidback Luke vs. Example) (Extended Album Version) Laidback Luke 5:05
6. "Never Had a Day"   Sheldrake, DC Breaks 3:53
7. "Microphone"   Brookes Brothers 4:16
8. "Playing in the Shadows"   Chase & Status 4:39
9. "Midnight Run"   Feed Me 3:58
10. "Under the Influence"   Skream 4:55
11. "Wrong in the Head"   Tom Neville 3:11
12. "Anything"   Dirty South 3:31

Charts

Chart (2011) Peak
position
Australian Albums Chart[10] 14
Irish Albums Chart[11] 6
New Zealand Albums Chart[12] 22
Scottish Albums Chart[13] 3
Swiss Albums Chart[14] 59
UK Dance Albums Chart[15] 1
UK Independent Albums Chart 1
UK Albums Chart[16] 1

Release history

Region Date Format Label
Ireland[17] 4 September 2011 Digital download & CD Ministry of Sound
United Kingdom[18]
Australia[19] 9 September 2011

References

  1. ^ a b c Rimmington, Stephen (2011-06-29). "Example's 'Playing in the Shadows' album cover and tracklisting | Nothin' Gonna Change". Nothingonnachange.com. http://www.nothingonnachange.com/2011/06/examples-playing-in-shadows-album-cover.html. Retrieved 2011-09-19. 
  2. ^ http://twitter.com/#!/example/status/71165519633457152
  3. ^ "iTunes - Music - Changed the Way You Kiss Me (Remixes) - EP by Example". Itunes.apple.com. 2011-06-05. http://itunes.apple.com/gb/preorder/changed-the-way-you-kiss-me-ep/id433436612. Retrieved 2011-09-19. 
  4. ^ Example. "Me New Video". Try This For Example. http://www.trythisforexample.com/2011/04/me-new-video.html. Retrieved 2011-09-19. 
  5. ^ "Kaka, Van Persie and Nani launch the new adidas Predator". Cushionrunningshoes.org. http://cushionrunningshoes.org/kaka-van-persie-and-nani-launch-the-new-adidas-predator.html. Retrieved 2011-09-19. 
  6. ^ Monday, June 13, 2011, 12:24 BST (2011-06-13). "Example: 'Number one single is mind-blowing' - Music News". Digital Spy. http://www.digitalspy.co.uk/music/news/a324572/example-number-one-single-is-mind-blowing.html. Retrieved 2011-09-19. 
  7. ^ now to post a comment! (2011-07-18). "Example - 'Stay Awake' OFFICIAL VIDEO (Out NOW)". YouTube. http://www.youtube.com/watch?v=f5CcOq8UzkI. Retrieved 2011-09-19. 
  8. ^ "iTunes - Music - Midnight Run - EP by Example". Itunes.apple.com. 2011-10-09. http://itunes.apple.com/gb/preorder/midnight-run-ep/id470235921. Retrieved 2011-10-09. 
  9. ^ O'Brien, Jon Review: Playinh in the Shadow. Allmusic. Retrieved on 2011-09-12.
  10. ^ http://australian-charts.com/showitem.asp?interpret=Example&titel=Playing+In+The+Shadows&cat=a
  11. ^ "GFK Chart-Track". Chart-track.co.uk. http://www.chart-track.co.uk/index.jsp?c=p%2Fmusicvideo%2Fmusic%2Farchive%2Findex_test.jsp&ct=240002&arch=t&lyr=2011&year=2011&week=36. Retrieved 2011-09-19. 
  12. ^ http://charts.org.nz/showitem.asp?interpret=Example&titel=Playing+In+The+Shadows&cat=a
  13. ^ "Archive Chart". Theofficialcharts.com. http://www.theofficialcharts.com/archive-chart/_/23/2011-09-17/. Retrieved 2011-09-19. 
  14. ^ http://hitparade.ch/showitem.asp?interpret=Example&titel=Playing+In+The+Shadows&cat=a
  15. ^ "Archive Chart". Theofficialcharts.com. http://www.theofficialcharts.com/archive-chart/_/19/2011-09-17/. Retrieved 2011-09-19. 
  16. ^ "Archive Chart". Theofficialcharts.com. http://www.theofficialcharts.com/archive-chart/_/3/2011-09-17/. Retrieved 2011-09-19. 
  17. ^ "iTunes - Music - Playing In the Shadows (Bonus Track Version) by Example". Itunes.apple.com. 2011-09-04. http://itunes.apple.com/ie/album/playing-in-shadows-bonus-track/id448925833. Retrieved 2011-09-19. 
  18. ^ "iTunes - Music - Playing In the Shadows (Bonus Track Version) by Example". Itunes.apple.com. 2011-09-04. http://itunes.apple.com/gb/album/playing-in-shadows-bonus-track/id448925833. Retrieved 2011-09-19. 
  19. ^ "iTunes - Music - Playing In the Shadows by Example". Itunes.apple.com. 2011-09-09. http://itunes.apple.com/au/album/playing-in-the-shadows/id456900008?ign-mpt=uo%3D2. Retrieved 2011-09-19. 
v · Example
Discography
Studio albums
What We Made (2007)  • Won't Go Quietly (2010)  • Playing in the Shadows (2011)
Mixtapes
We Didn't Invent the Remix (2006)  • What We Almost Made (2008)  • Credit Munch (2009)  • Example & DJ Wire Present the Playlist (2011)
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