Micromax Mobile

Micromax Mobile
Micromax
Type Public
Industry Telecommunications
Founded 1991 [1]
Headquarters Micromax House, 697, Udyog Vihar, Phase-V,[2] Gurgaon, Haryana, India
Area served Worldwide
Key people Rahul Sharma (Executive Director/co-founder Micromax Mobile),Vikash Jain (Business Director Micromax Informatics)
Products Mobile phones
Smartphones
Gravity phones
Revenue INR1600 crore [1]
Website Micromax

Micromax is a telecommunications company based in Gurgaon, Haryana, India. It is a manufacturer of wireless telephone. Micromax has 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal.[3][4] Micromax Informatics Limited has announced its foray into Maldivian telecom space through an exclusive partnership with Sense Wood Maldives (Pvt) Ltd. Micromax has made the handsets available through all leading outlets across the country, reaching out to the market with 150% mobile penetration. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31 , 2010 and the third largest mobile handset seller in India as at March 31, 2010. Presently, it has less than 500 employees.

Micromax has its store located in Croma stores, Planet M, e Zone, Reliance webworld, UniverCell, The MobileStore, etc. [5]

Earlier this month, the company became the 12th largest handset manufacturer in the world, with one per cent share globally. Micromax, according to a Strategy Analytics report, is now larger than global Japanese handset makers like Sharp and NEC. It has even moved ahead of Lenovo and is closing the gap with Sony Ericsson globally. Strategy Analytics tracks the world’s 30 largest handset vendors on a quarterly basis.[6]

Contents

History

Micromax made its debut in 1991, but it has only become well-known in the past few years. The company entered the Indian cell phone handset market in March 2008. Within six months, it had won a market share of 0.59%.

Micromax has seen a rise in market share since that time. Micromax is now the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended March 31, 2010[citation needed] and the third largest mobile handset seller in India as at March 31, 2010[citation needed]. On March 31, 2010 the company registered the market share of 6.24% for that quarter, which grew from 0.59% in September 2008. Micromax became the fastest-growing mobile brand in India for the fiscal year 2009–2010. Handset sales have grown by 123.48% from 1.15 million units in the quarter ended June 30, 2009 to 2.57 million units in the quarter ended March 31, 2010. Micromax also sells data cards to service providers in India.

On July 28 2011, Micromax has withdrawn its 4.66 billion rupees (about $106 million) initial public offering(IPO) due to volatile market conditions.[7] The withdrawal was recommended by its board to allow thetherefore company to focus on new product launches and product development.

Brand ambassador

Micromax has presently endorsed famous Bollywood actor Akshay Kumar as its brand ambassador.[8] According to Micromax, he is able to establish instant connection with the target group or masses.

Micromax Modu T

Micromax Modu T has been cited as the lightest modular touchscreen at just 55 grams. The phones camera is a 5.0 megapixel with digital zoom. Other features include :Tri-band GSM/GPRS 900/1800 /1900 MHz, WCDMA UMTS 900/2100 Battery 500 mAh Li-ion Bluetooth Dimensions: 75*46.5* 11 MM Display: 2.2″ QVGA LCD Touch Screen E-Mail: POP3, IMAP4 Expandable Memory: up to 32 GB Form Factor: Bar HSDPA: 3.6 Mbps,HSDPA 3.6 Mbps, Music Player with MP3, AMR, MIDI and WAV format Operating System: BREW Preloaded Memory: 2 GB Resolution: 320*240 pixels Standby Time: up to 8 Days Stereo FM Radio Talk Time: up to 3 Hours Video Player Video Recorder (using the camera extension jacket) Video Streaming WAP Browser Weight: 55 Grams[9]

Micromax X600

The new Micromax X600 Gravity is a Dual SIM GSM mobile phone with 3.2- inch full touchscreen display. The key feature of Micromax X600 is that you can swap between the two SIM cards or change the music track by just rotating the mobile phone because of its gravity sensors.

Micromax X600 gravity mobile phone key features : specifications :

Form Factor:Bar Style Band:Dual GSM-Dual- Band (900/ 1800 MHz) Weight:110g Dimensions:113mmx 56mmx12.7 mm Display:3. 2-inch Full Touch keypad 262K TFT QVGA Screen (320*240 Pixels, 8.1cms ) Motion Sensor Gravity Sensor enabled Camera:2.0 megapixel Music Facebook Opera Mini browser Multi-Messenger Nimbuzz Stereo FM Radio Video Player SMS /MMS Email Bluetooth with A2DP EDGE/GPRS/WAP/ MMS Expandable Memory MicroSD (up to 4GB) Battery Type:Li-ion (1000mAh) Talk Time:Up to 5 hours* Standby Time:Up to 8 days*

A55 BLING

The Micromax A55 sports a full touchscreen display, studded swarovski elements, 2MP camera, video recording, music player, FM Radio, Android Market Apps, Social Networking, Bluetooth and powered by a standard battery. Micromax A55 Android Phone Fetaures and Specs: Network: OS: Android OS v2.2 Froyo Processor: 600MHz Display: 3.2- inch touchscreen (expected) Swarovski Elements Studded 2MP camera Video Player/Recorder Music Player FM Radio 3.5mm jack Android Market Apps, Social Networking Bluetooth, USB, WAP data Battery: Standard[10]

A60

The Micromax Andro A60 was the first Android mobile phone from Micromax . It is a full 2.8- inch touchscreen display mobile phone running the older version , Android v2.1 , of the Android OS . Micromax Andro A60 specification:

  • 2.8-inch resistive full touch screen
  • 3.2 MP camera Auto Focus
  • Android 2.1 Eclair OS
  • 600MHz microprocessor
  • WiFi
  • GPS
  • Bluetooth
  • FM radio
  • Weight 105gms
  • Measures 106.8mm x 59.2mm x

14.0mm

  • 150MB internal memory
  • Support micro SD up to 32 GB
  • 1280 mAh Li-ion Battery[11] and its price is around Rs-20,000 to Rs-30,000

A70

Micromax A70

A70 is the latest android smart phone device launched by Micromax on 15th july, the phone has been launched in Indian market around a price tag of Rs. 8000. It runs the Android OS v2.2 (Froyo).It sports a 5MP 2592х1944 pixels, autofocus rear camera without flash and a front camera supporting yahoo messenger videocalls.Other features include A-GPS,Proximity sensor for auto turn-off, Accelerometer sensor for UI auto- rotate,600Mhz processor,190MB internal memory,external memory expandable up to 32GB, supporting 3G HSDPA with speeds up to 7.2Mbps,Wi-Fi 802.11 b/g, Wi-Fi hotspot,Standard battery, Li-Ion 1450 mAh Stand-by up to 168 h,Talk time up to 4 h,dimensions111 x 58 x 13.5 mm,weight 85 g,display type TFT capacitive touchscreen,and a 320×480 HVGA screen with 256000 colours.The phone despite its high features and low price was criticised for being a google nexus one lookalike.It does not support adobe flash player and Gingerbread updates have not yet been provided by the manufacturer.

A85

To furthermore Expand their Android mobile phone series,Micromax announced the launch another Touchscreen Android mobile phone Micromax A85.It is the third Android series phone by Micromax It has a large 3.8 inch Capacitive Touchscreen phone running the latest Android v2.2 Froyo operating system.This phone is powered by 1GHZ NVIDIA Tegra 2 Dual Core processor. High speed connectivity options in this phone include 3G network support and Wireless LAN connectivity(Wi-Fi) for fast data transfer.To enable Video Calling services this phone comes with Basic Front VGA camera .One 5.0 MP Auto Focus camera also present at Rear side of this phone for capturing images and recording videos.Other features include FM radio with Recording,Music Player,Video Player, Blue-tooth ,Micro USB,3.5mm Standard Audio jack,GPRS/EDGE Beside these features this phone support up-to 32GB of Expandable memory and comes with 8GB Internal storage .[12]

MMX400R

Micromax MMX400R

Micromax launched its new pocket 3G wireless router going by the name of MMX400R on 4th May, 2011.[13] The wireless device costs Rs. 4999 INR in the market and can connect up to 5 Wi-Fi users and 1 USB user at a time. The dimension of its size is 95.5mm x 51mm x 14.8mm and weighs 60gms.

This router can download at speeds up to 7.2Mbps and has a battery life of 4 hours with a standby time of 20 hours. It works on both Mac and Windows. It has a SIM card and MicroSD card slot and a micro USB slot. The device also has a security access for safer browsing and is operating system independent.

References

  1. ^ a b Micromax Revenue. MobilePhone.co.in (2010-10-21). Retrieved on 2011-10-29.
  2. ^ Micromax Office Location, Retrieved 2010-10-20.
  3. ^ "Micromax makes foray into UAE". khaleejtimes. 6 October 2010. http://www.khaleejtimes.com/Displayarticle08.asp?section=technology&xfile=data/technology/2010/October/technology_October11.xml. Retrieved October 21, 2010. 
  4. ^ "Micromax launches world's lightest touch phone". The Economic Times. http://economictimes.indiatimes.com/infotech/hardware/Micromax-launches-worlds-lightest-touch-phone/articleshow/6781230.cms. Retrieved October 21, 2010. 
  5. ^ Micromax Mobiles Brand Stores| Mobile Phones in India. Micromaxinfo.com (2009-07-02). Retrieved on 2011-10-29.
  6. ^ Micromax grows up fast. Business-standard.com (2011-09-26). Retrieved on 2011-10-29.
  7. ^ Micromax Withdraws $106 Million IPO – WSJ.com. Online.wsj.com (2011-07-28). Retrieved on 2011-10-29.
  8. ^ Micromax signs on Akshay Kumar as brand ambassador! | Bollywood.com : Entertainment news, movie, music and fashion reviews. Bollywood.com. Retrieved on 2011-10-29.
  9. ^ Micromax Modu T Price in India, Features and Specification. Priceindia.net. Retrieved on 2011-10-29.
  10. ^ Micromax A55 Price, Micromax A55 Android Phone : Price in India. Gadgetspriceindia.com. Retrieved on 2011-10-29.
  11. ^ Micromax Andro A60 Price in India – Android Mobile Micromax A60 Price. Priceindia.in (2011-01-07). Retrieved on 2011-10-29.
  12. ^ Micromax A85 Touchscreeen Android Mobile Price and Features | Latest Dual Sim Mobiles And Tablets. Dualsimmobilez.com (2011-09-10). Retrieved on 2011-10-29.
  13. ^ Micromax Launches 3G Wireless Router « Consumer Tech « Techcircle.in – India Internet, mobile, consumer tech, business tech. Techcircle.vccircle.com. Retrieved on 2011-10-29.

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