Microgame (company)

Microgame (company)
Microgame S.p.A.
Type joint-stock company
Industry Online gambling
Founded Benevento, Italy (1996)
Founder(s) Fabrizio D'Aloia
Headquarters Benevento, Italy
Key people Fabrizio D'Aloia (President & CEO)
Massimiliano Casella (Marketing&Sales Director)
Revenue 248.67 mln € (2009)[1]
Net income 11.76 mln € (2009)[1]

Microgame S.p.A. is an Italian online gambling joint-stock company. The company operates both as an application service provider and developer of online platforms and integrated systems of service,[2] and through the online community People's Poker Network, which is made of more than 130 online partners in all Italy[3] and counts more than 1.5 million gaming accounts.[4]

Microgame has around 30% of Italian online poker market (as of October 2010)[5] and 27.1% of online sports betting market (9.4% of overall sports betting market,[6] as of July 2010).[7] Major shareholders in the company are private equity firms Monitor Clipper Partners[8] and TPG Growth.[9]

History

Microgame has been founded in 1996 by Italian engineer Fabrizio D'Aloia. Company's main activity was web applications development.[10]

In 1998, the company is along first movers in the online sports betting market, which at that time was just regulated. Subsequently, it became the first Italian service provider in the field,[11] and expanded services forniture also in Kyrgyzstan, Russia, Georgia, Malta, Austria, and United Kingdom.[12] Between 2006 and 2007 (in this year, Microgame became a joint-stock company),[10] enters the online horse racing betting[13] and online instant lotteries markets.[14]

In 2008, Microgame expands its gaming services: in March, online version of several lotteries are released;[15] in May, launches the new integrated platform for members of the Microgame's network;[16] in July, is officially launched the People's Poker Network,[17] followed a few months later by a new online gaming portal,[18] after the regulation of online poker (September 2008).[19]

2009 is a year marked by an exponential growth: overall gathering from betting exceeded 1 billion euros; revenues exceeded 248 millions euros, producing a net income of 11 millions euros.[1] Microgame also established an online poker "pro" players team, the People's Poker Team Pro,[20] launched a new platform for online blackjack[21] and the first People's Network live event: the People's Poker Cruise (December 12–15, 2009), a Texas Hold'em tournament held on a cruise ship on the Civitavecchia–Barcellona route.[22]

In 2010, Microgame launched another live tournament, the People's Poker Tour, made of four legs to be held in four different venues: Kranjska Gora, Slovenia (April 9–12, 2010); Budapest, Hungary (June 9–12, 2010); Budva, Montenegro (September 15–18, 2010); and Nova Gorica, Slovenia (November 29-December 5, 2010).[23] More, also the new platform for online bingo is launched.[24]

References

  1. ^ a b c (Italian) "Raccolta storica per Microgame: oltre 1 miliardo nel 2009". Gioco&Giochi.com. 2010-06-01. http://www.giocoegiochi.com/index.php?id=52060. Retrieved 2010-08-26. 
  2. ^ "BOS - Betting Operating System". Microgame. http://web.microgame.it/index.php?option=com_content&view=article&id=29&Itemid=8&lang=en. Retrieved 2010-08-26. 
  3. ^ "Gaming operators served by Microgame". Microgame. http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en. Retrieved 2010-08-26. 
  4. ^ "People's Network, Italy's largest online player community". Microgame. http://web.microgame.it/index.php?option=com_content&view=article&id=55&Itemid=61&lang=en. Retrieved 2010-08-26. 
  5. ^ (Italian) "Poker on line: ad ottobre quote di mercato in crescita solo per Microgame, PokerStars, Snai e Cogetech (3)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-11-03. http://www.agicoscommesse.it/writable/datiarticoli/031110POs3.htm. Retrieved 2010-11-15. 
  6. ^ (Italian) "Scommesse: nei primi 7 mesi del 2010 raccolti oltre 2,6 miliardi di euro. A Snai e Lottomatica/Totosì oltre la metà del mercato (2)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-08-03. http://www.agicos.it/WWNewsTgCom/specialegrande.htm. Retrieved 2010-08-26. 
  7. ^ (Italian) "Scommesse on line: tra gennaio e luglio giocati online oltre 800 milioni di euro. Microgame ancora leader di mercato (2)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2010-08-03. http://www.agicoscommesse.it/writable/datiarticoli/03_08_10_g5.htm. Retrieved 2010-08-26. 
  8. ^ (Italian) "Giochi: fondo Monitor Clipper entra in capitale Microgame". MF Milano Finanza. 2009-10-06. http://www.milanofinanza.it/news/dettaglio_news.asp?id=200910061840001280. Retrieved 2010-08-26. 
  9. ^ (Italian) "Gioco online: il fondo TPG Growth investe in Microgame". ANSA. 2009-06-07. http://www.ansa.it/giochiescommesse/news/2010-06-07_107498659.html. Retrieved 2010-08-26. 
  10. ^ a b "History". Microgame. http://web.microgame.it/index.php?option=com_content&view=article&id=16&Itemid=10&lang=en. Retrieved 2010-08-26. 
  11. ^ (Italian) "Scommesse: ad aprile Microgame conquista il 40% del mercato telematico (2)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2006-05-17. http://www.agicoscommesse.it/writable/datiarticoli/17_05_06_m9.htm. Retrieved 2010-08-26. 
  12. ^ Jenny Giordano (2008-04-09). "Microgame fa giocare Europa e Asia". Il Denaro. http://www.denaro.it/VisArticolo.aspx?IdArt=531990. Retrieved 2010-08-26. 
  13. ^ (Italian) "Ippica: Microgame pronta ad "accelerare" con la nuova licenza per l'ippica on line (3)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v5.htm. Retrieved 2010-08-26. 
  14. ^ (Italian) "Gratta&Vinci on line: Microgame al primo posto come volumi di gioco raccolto (2)". AGICOS - Agenzia Giornalistica Concorsi e Scommesse. 2007-01-02. http://www.agicoscommesse.it/writable/datiarticoli/02_01_07_v4.htm. Retrieved 2010-08-26. 
  15. ^ (Italian) "Al via Totocalcio, Totogol, Big Match, Big Race e Ippica Nazionale online". Microgame. http://web.microgame.it/index.php?option=com_content&view=article&id=69%3Aal-via-totocalcio-totogol-big-match-big-race-e-ippica-nazionale-online&Itemid=72&lang=it. Retrieved 2010-08-26. 
  16. ^ (Italian) "Microgame: cooperazione per gli skill games". Gioco&Giochi.com. 2008-05-20. http://www.giocoegiochi.com/index.php?id=36833. Retrieved 2010-08-26. 
  17. ^ (Italian) "Nasce il People's Poker Network a "firma" Microgame". Gioco&Giochi.com. 2008-05-30. http://www.giocoegiochi.com/index.php?id=37106. Retrieved 26-08-2010. 
  18. ^ (Italian) "Microgame lancia People's, innovativo portale per il gioco online". 777click.com. 2008-11-27. http://www.affaritaliani.it/entertainment/microgame-lancia-people-s-innovativo-portale-per-gioco-online271108.html. Retrieved 2010-08-26. 
  19. ^ (Italian) "Microgame e Giocodigitale: oggi al via il poker con soldi veri". 777click.com. 2008-09-03. http://www.777click.com/italia/news/poker/microgame-e-giocodigitale-oggi-al-via-il-poker-con-soldi-veri.html. Retrieved 26-08-2010. 
  20. ^ (Italian) "People's Poker.it Team Pro". Assopoker.com. 17-04-2009. http://www.assopoker.com/poker-news/peoples-poker-it-team-pro-5764. Retrieved 26-08-2010. 
  21. ^ (Italian) "People's: blackjack "for money" in linea". Gioco&Giochi.com. 17-03-2009. http://www.giocoegiochi.com/index.php?id=43715. Retrieved 26-08-2010. 
  22. ^ (Italian) "People's Poker Cruise". People's Poker. http://www.peoplespoker.it/Public/PeoplesPokerCruise.aspx. Retrieved 26-08-2010. 
  23. ^ (Italian) "People's Poker Tour". People's Poker. http://www.peoplespoker.it/Public/TourProgramma.aspx. Retrieved 26-08-2010. 
  24. ^ (Italian) "D'Aloia (Microgame): "Il bingo online mercato di sicuro successo, attesa pari a quella del poker"". Gioconews.it. 10-02-2010. http://www.gioconews.it/generale/d-aloia-microgame-il-bingo-online-mercato-di-sicuro-successo-attesa-pari-a-quella-del-poker-5076.html. Retrieved 26-08-2010. 

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