- MiO
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MiO 
MiO is available in multi-serve bottlesType Flavored water Manufacturer Kraft Foods Introduced 2011 Colour varies Variants - Berry Pomegranate
- Fruit Punch
- Mango Peach
- Peach Tea
- Sweet Tea
- Strawberry Watermelon
Website http://www.kraftbrands.com/mio/index.html MiO is a 0 calorie liquid beverage mix that offers artificially sweetened beverage options in multiple flavors.[1] MiO was originally released by Kraft Foods in March of 2011. The current motto is "Make it yours". MiO, when translated from Italian, means "mine".[2]
Today, consumers expect to be able to personalize their experiences – from their music playlists and TV line-ups to their smartphone applications. Now MiO gives people the power to personalize their beverages. They can add a little or add a lot to make their drink their way – anywhere, anytime. MiO is a game-changing liquid water enhancer. It has no artificial flavors, sugar or caffeine and zero calories per 8-oz serving.—Liza Laibe, senior brand manager, [3]Contents
Products
MiO is available artificially sweetened, and is gluten and calorie free. MiO flavors contain zero calories per a serving of 8 fluid ounces. It is sold in multi-serve bottles, with 24 eight ounce servings per bottle. Each bottle contains a single flavor. More of the flavoring can be squirted in producing a stronger flavor, hence the motto "Make it yours". All current varieties contain no calories, fat, sodium, carbohydrates, caffeine, sugars, and protein. MiO does contain propylene glycol[4] and artificial flavors.[5]
MiO flavors currently include:
- Berry Pomegranate
- Fruit Punch
- Mango Peach
- Peach Tea
- Sweet Tea
- Strawberry Watermelon
Advertising
MiO is advertised by The Second City character Sassy Gay Friend, who creates videos in which he shows female characters and passers-by how MiO lets them take control of their lives and their drinks. [6]
MiO also started an advertisment campaign with the slogan Make it Yours, Make it MiO.[7]
References
- ^ "Mio - Our Story So Far", KraftBrands.com.
- ^ Glaberson, Helen (24-Feb-2011). "Water flavouring product marks Kraft's first new category launch in 15 years", BeverageDaily.com.
- ^ "Kraft Creates MiO, A Personalized Custom Beverage for Consumers", FoodProcessing.com.
- ^ Jones, Heather K. (May 3, 2011). "Tuesday Label Crimes: MiO: The Case of the Chemically Enhanced Water", HeaterKJones.com.
- ^ kb (Apr 12th, 2011). "MiO Versus Hint: No Contest", NaturalAsPossibleMom.com.
- ^ Zoe Galland. "Kraft MiO ads bring in Second City’s ‘Sassy Gay Friend’". ChicagoBreakingBusiness.com. http://archive.chicagobreakingbusiness.com/2011/03/kraft-mio-ads-bring-in-second-citys-sassy-gay-friend.html.
- ^ youtube ad. "Television Advertisment". youtube.com. http://www.youtube.com/watch?v=mGq_8uMJPzU.
External Links
- "MiO Liquid Water Enhancer", KraftBrands.com.
- "MiO", Facebook.com.
- Steve (March 4th, 2011). "MiO Liquid Water Enhancer", DrinkWhat.com.
- Marvo (April 8, 2011). "REVIEW: MiO Liquid Water Enhancer (Berry Pomegranate, Fruit Punch, Mango Peach, Peach Tea, Strawberry Watermelon & Sweet Tea)", TheImpulsiveBuy.com.
Categories:- Brand name food products stubs
- Brand name beverage products
- Kraft Foods brands
- Non-alcoholic beverages
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