- Message discipline
-
Message discipline is the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience.
When a politician repeats the same thing over and over, or uses a question on one subject as a launching point to talk about a different subject, he or she is said to be exercising message discipline. Message discipline is a difficult thing for politicians or other quotable people to achieve, because it may involve a subordination of irrelevant personal opinions, or a subordination of fluctuating desires to say what others want to hear versus maintaining an unwavering devotion to the message as it reaches out to greater numbers of potential audience members.[1]
Message discipline is often practiced around wedge issues. Going back to talking points (practicing message discipline) around issues such as same-sex marriage, or abortion rights can be a powerful weapon in the politician's arsenal, either clouding a difficult line of questioning from an interviewer, or motivating the candidates' base to vote. Key to defining wedge issues and practicing message discipline are the selection of terms that low-information voters[2] will rally around.
See also
References
- ^ Martha Joynt Kumar (2007). Managing the President's Message: The White House Communications Operation. JHU Press. ISBN 080188652X.
- ^ Brockington,, David (2003-03-01). "A Low Information Theory of Ballot Position Effect". Political Behavior. doi:10.1023/A:1022946710610. http://dx.doi.org/10.1023/A:1022946710610.
This article about a political term is a stub. You can help Wikipedia by expanding it.
