- Maruti Suzuki Kizashi
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The Maruti Suzuki Kizashi was launched in Indian markets on 2nd February, 2011. The Kizashi falls under the premium sedans segement and is Maruti’s first car in this segment. The Suzuki Kizashi was launched globally across countries like Japan, Australia, and New Zealand.
Contents
Introduction
Maruti Suzuki India limited (MSIL) is a result of the collaboration between Japan’s 3rd largest car manufacturer Suzuki and Maruti Udyog Limited as it was formerly known. It is Suzuki’s largest subsidiary[1]
Nature of the company
Maruti Suzuki India limited is a public limited company listed on both the Bombay Stock Exchange Limited as well as on the National Stock Exchange Limited. It is India’s leading manufacturer of passenger cars making up almost 54% of the total sales in the market.
Meaning of Name
The literal translation of the word ‘Kizashi' pronounced (Kee-Zah-Shee) is "something great is coming." This could refer to Maruti Suzuki suggesting that the Kizashi is one their cars which would break them from their niche of making small segment budget cars[2]
References
- ^ maruti suzuki india limited. "knowing maruti suzuki". maruti suzuki india limited. http://www.marutisuzuki.com/corporate.aspx.
- ^ Jim Corbran. "Whats in a Name? The 2010 Suzuki Kizashi". Artvoice.com. http://artvoice.com/issues/v9n9/yak.
External links
Categories:- Suzuki vehicles
- Vehicles introduced in 2011
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