- MarketFair Mall
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MarketFair Mall is a shopping mall in Princeton, New Jersey.[1] It is located along highway Rt. 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2]Built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), the one-story mall, then called Princeton MarketFair, was originally positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2]. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]
There are about 47 different establishments in the mall.[2] Home furnishings accounts for 80% of the center’s mix.[2] The mall is distinguished by its assortment of one-of-a-kind specialty shops, such as Turkish Delights (an imported rugs vendor). Restaurants featured in the mall include (but not limited to): Bassett’s Original Turkey (a regional deli franchise), Teriyaki Boy (Japanese), Big Fish Seafood Bistro (an upscale restaurant and bar), and T.G.I. Friday’s.[2] The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]
References
- ^ Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times (The New York Times Company). http://www.nytimes.com/1987/09/16/garden/desperately-seeking-supper-on-route-1.html?scp=802&sq=By+DENNY+LEE&st=nyt&pagewanted=all.
- ^ a b c d e f g h i Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. http://www.icsc.org/srch/sct/sct0701/page50.php. Retrieved July 15, 2010.
External links
Coordinates: 40°19′00″N 74°39′43″W / 40.316594°N 74.662036°W
Categories:- Princeton, New Jersey
- Shopping malls in New Jersey
- Buildings and structures in Mercer County, New Jersey
- Visitor attractions in Mercer County, New Jersey
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