Manitowoc Cranes

Manitowoc Cranes

Type	Public (NYSE: MTW
Industry	Manufacturing
Headquarters	Manitowoc, Wisconsin, United States
Number of locations	Five regional headquarters, 14 manufacturing sites
Key people	Eric Etchart(President and General Manager) Larry Weyers(Executive Vice President, The Americas) Phillipe Cohet(Executive Vice President, EMEA) Gilles Martin(Executive Vice President, Asia-Pacific)
Products	Mobile hydraulic cranes, Lattice-boom crawler cranes, Articulating truck-mounted cranes, Tower cranes
Employees	7,500
Parent	The Manitowoc Company, Inc
Divisions	Manitowoc Cranes, Manitowoc Foodservice, Manitowoc Marine
Website	www.manitowoccranes.com

Manitowoc Cranes is a division of The Manitowoc Company, Inc in the United States. Manitowoc Cranes produces four brands of cranes and has two service brands, Manitowoc Crane Care and Manitowoc Finance.

History

Manitowoc Cranes began as a business venture by Charles West and Elias Gunnell. At the time, they headed The Manitowoc Shipbuilding Company, now The Manitowoc Company, Inc. After World War I, The Manitowoc Shipbuilding Company was looking to diversify their business^[1].

After observing the Moore Speedcrane, manufactured in Fort Wayne, Indiana, Charles West thought cranes were a way to expand the business and use his shipyard's machine shops. In 1925, The Moore Speedcrane Company was in debt, and Charles West was willing to help them build cranes to help provide cash for the struggling company. All patents were signed over to Manitowoc as a liability; however, they would not sell any machines under the Manitowoc name^[1].

The Speedcrane in 1925 was a steam-driven, 15-ton capacity crane that sat on four wheels. Ten models were built by Manitowoc from this basic model. Eventually, after listening to customer feedback, Moore redesigned the crane and installed a gasoline engine. Another major change was the replacement of the wheels with a crawler base that allowed for better traction. The first model from the redesigned Speedcrane was a Model 100^[1].

The Moore Speedcrane Company continued to introduce new models with innovative features; however, this put them deeper into debt. In 1928, when it was apparent that Moore was not going to be able to pay back the debts owed to Manitowoc, they began to manufacture and sell Speedcranes with its own sales force^[1].

Formation

In 1994, Manitowoc acquired Femco Machine Company, a manufacturer of crane parts. Femco and Manitowoc Re-manufacturing were consolidated to form the Aftermarket Group. In March 2003, Manitowoc sold Femco Machine Company to a group of private investors^[2]

Manitex, a boom truck line, was formed by Manitowoc in 1983. Manitowoc acquired two more boom truck companies - USTC in 1998 and Pioneer in 2000. These three brands were combined to form Manitowoc Boom Truck^[3]. In 2003, Manitowoc sold off the Manitowoc Boom Truck brand to Quantum Heavy Equipment, LLC^[4].

West-Manitowoc was formed as a separate division of the Manitowoc Corporation in 1994 as the brainchild of Fred Butler, the President of the corporation at that time. The primary purpose of this division was to re-enter the manufacture and marketing of smaller lattice boom crawler cranes, (130 tons and under capacity); a size class that had been dropped from Manitowoc Cranes product line a few years earlier. In its relatively short existence, the West division achieved a leading market position in the U.S. for the 100 ton class of crawler cranes, and became the corporation's leading "Economic Value Added (EVA)" contributor.^{[citation needed]} After re-establishing a market position for the company in the smaller class of crawler cranes, the West-Manitowoc division was merged with Manitowoc Cranes in 1998.

Manitowoc acquired the Potain brand in 2001^[5], followed by Grove and National Crane in 2002. The announcement to acquire Grove Worldwide was made in March 2002 at CONEXPO in Las Vegas, Nevada. Manitowoc purchased Grove for $271 million^[6].

In 2007, Manitowoc announced their acquisition of Shirke, an India-based Potain manufacturer and distributor since 1982.^{[citation needed]}

Products

Mobile hydraulic cranes

A Grove rough terrain Crane.

Manitowoc's Grove product line includes rough-terrain, truck-mounted, all-terrain, Grove YardBoss, industrial cranes and Shuttlelift Carrydeck cranes. Grove is also a major supplier of custom-built machines to armed forces around the world. The Grove brand includes over 40 models with lifting capacities ranging from 8.5 USt to 550 USt. In 1947, Grove Manufacturing Company was founded by brothers Dwight L. Grove and John L. Grove and friend Wayne A. Nicarry to produce rubber-tire farm wagons. The company began in a small, rented two-car garage in Shady Grove, Pa. Grove started out small by building yard-type cranes for its own use and later expanded to produce cranes commercially. As a manufacturer, it has achieved a number of "firsts" in the course of its history, including introducing the world’s first slewing rough terrain crane in 1968 and the world’s first trapezoidal boom in 1970; and by becoming the first international multi-facility crane manufacturer to receive the ISO 9001 quality assurance certification in 1994.

Lattice-boom crawler cranes

A Manitowoc Model 999 lattice-boom crawler crane.

The Manitowoc crawler crane product line has 16 products and two capacity-enhancing attachments. Manitowoc lattice-boom crawler cranes was the beginning of Manitowoc Cranes until the major acquisitions in 2001. In 1969, Manitowoc introduced its flagship crane, the Model 4100W. Manitowoc introduced its first self-erecting, all-hydraulic crane, the Model M-250, in 1992.

Articulating truck-mounted cranes

Manitowoc also manufactures National Cranes, a line of articulating truck-mounted cranes. National Cranes was founded in Nebraska by Marlo Burg in 1947, and began by manufacturing roadside weed sprayers. In 1952, National also introduced a line of front-end loaders. Operations were moved to Waverly, Nebraska in 1962, and the name National Crane Corporation was adopted. After ownership passed through a number of companies, Manitowoc acquired National Cranes in 2002, and all production moved to the Shady Grove, Pennsylvania facility in 2003^[7].

Self-erecting and top-slewing cranes

Potain is the Manitowoc brand of tower cranes. They produce both top-slewing and self-erecting models. Potain was a French-based company founded in La Clayette, France, in 1928 by Faustin Potain. The first crane was assembled in 1933.

Service

Manitowoc Crane Care

Manitowoc Crane Care is the customer service branch of Manitowoc Cranes. Formed in 2000^[8], Crane Care provides customers with parts, service and technical support, technical publications, training, and EnCORE. The EnCORE program rebuilds and repairs run-down or damaged cranes. Manitowoc Crane Care operates in 15 countries at 22 locations.

Manitowoc Finance

Manitowoc Finance provides financing options through different programs to crane customers. Manitowoc Finance has also started offering finance options to Manitowoc Foodservice customers, a second division of The Manitowoc Company, Inc.

Areas of business

The Americas

Includes North and South America. Regional headquarters are in Manitowoc, Wisconsin and Shady Grove, Pennsylvania.

Europe, the Middle East and Africa

Represents Europe, Middle East and Asia. Regional headquarters are in Ecully, France.

Asia-Pacific

Represents all countries in the Asia-Pacific region. Regional headquarters are in Shanghai, China and Singapore.

Manufacturing facilities

Manitowoc cranes are produced at 14 factories in eight countries.

China

Zhangjiagang: Manufactured its first crane in Nov. 2005. Products Potain cranes ranging from 5 USt to 25 USt capacity and Grove and Manitowoc crawler components^[9] Manitowoc Crane Care also operates a tower crane training center at this facility.
Tai'an: In 2008, Manitowoc began a joint venture with TaiAn Dongyue Heavy Machinery Company, which was founded in 1972. This facility manufactures Manitowoc Dongyue truck cranes^[10]

France

Charlieu: Potain self-erecting cranes and mechanisms for all cranes
La Clayette: closed
Moulins: Potain tower cranes

Germany

Wilhelmshaven: Grove all-terrains, Grove GTK 1100, Manitowoc 15000^[11] Wilhelmshaven underwent an expansion in 2008^[12].

India

Pune: Acquired with the addition of Shirke in 2007. Pune was the headquarters of Shirke. Pune manufactures Potain tower cranes (under license)

Italy

Niella Tanaro: Began manufacturing self-erecting cranes in 2000. In 2005, it began to manufacture top-slewing cranes. Niella also underwent an expansion in 2007^[13].

Portugal

Fânzeres: Completes painting, assembly, testing and shipping of Potain tower cranes
Baltar: Opened in 2007. This facility works with the site in Fânzeres. Baltar does the majority of cutting and welding.

Slovakia

Saris: Manitowoc acquired facility from a Slovakian company in 2007. Saris completes the latter stages of production of Potain tower cranes, including painting, assembly, testing and shipping^[14].

United States

Manitowoc, Wisconsin: The current facility was opened in 1978. In 2007, the plant underwent a $25 million expansion project. Manitowoc crawler cranes are produced at this factory
Port Washington, Wisconsin: In 2006, Manitowoc acquired this factory with the addition of Exactech. In 2007, Port Washington underwent a $7.4 million expansion. Lower works for Manitowoc crawler model 16000 are manufactured here^[15].
Shady Grove, Pennsylvania: Grove all-terrain, rough-terrain, National Crane boom trucks, Shuttlelift Carrydeck, assembles Manitowoc 999.

Manitowoc Chopper^[16]

In 2008, a custom-made chopper style motorcycle was created for Manitowoc Cranes by the reality television series American Chopper. The bike was featured in the episode aired on May 1, 2008. The motorcycle was presented to Manitowoc at CONEXPO 2008 event in Las Vegas, Nevada.

The bike has many crane features adatped to it: coiled wire rope in tire rims, lattice-boom "sissy bar" with rope and hook and handle bars modeled after Manitowoc's MEGAFORM boom design.

Financial information

Year	Net sales (in millions)	Operating earnings (in millions)	Products/Services
1996[17]	220.8	22.6	Manitowoc, Manitex, Femco, West-Manitowoc
1997[18]	259.6	34.9	Manitowoc, Manitex, Femco, West-Manitowoc
1998[19]	339.1	48.1	Manitowoc, UTSC, Femco
1999[20]	389.5	64.8	Manitowoc, Manitex, Spyder, Pioneer, TailGator, Femco
2000[21]	376.3	62.9	Manitowoc, CraneCare, Femco
2001[22]	453.2	62.7	Manitowoc, Potain, CraneCare, Femco
2002[23]	681.0	55.2	Manitowoc, Potain, Grove, National, Manlift, CraneCare, Crane Credit
2003[24]	963.0	25.1	Manitowoc, Potain, Grove, National, Manlift, CraneCARE, CraneCREDIT
2004[25]	1,248.0	57.0	Manitowoc, Potain, Grove, National, Crane CARE,
2005[26]	1,628.0	115.5	Manitowoc Cranes, Potain, Grove, National, CraneCARE, CraneCREDIT
2006[27]	2,235.0	280.6	Manitowoc, Potain, Grove, National, Manitowoc CraneCARE, CraneCREDIT
2007[28]	3,246.0	470.5	Manitowoc, Potain, Grove, National, Shuttlelift, YardBoss, Manitowoc Crane Care,

Key management

Glen E. Tellock - President and CEO, The Manitowoc Company, Inc.

Eric Etchart - President and general manager, Manitowoc Cranes.
Larry Weyers - Executive vice president, The Americas region.
John Wheeler - Executive vice president, Global operations.
Bob Hund - Executive vice president, Crane Care.
Philippe Cohet - Executive vice president, EMEA region.
Gilles Martin - Executive vice president, Asia-Pacific region.

References

1. ^ ^{a b c d} The Manitowoc Company. (2002). Voyage of Vision. Afton, MN: Hakala Communications
2. ^ Cranes Today. "Buyout at Femco. http://www.cranestodaymagazine.com/story.asp?StoryCode=2018700&sectioncode=135
3. ^ Versalift East. Manitowoc consolidates boom truck operations under the Manitowoc name 06 June 2006. [1]
4. ^ Terex Connection in Manitowoc Boom Trucks deal
5. ^ "Manitowoc strengthens global presence: Manitowoc acquires Frence-based Potin S.A. and added four new lattice-boom cranes." Diesel Progress North America 1091-370X, Oct. 2001 v67 i10 p 54(2)
6. ^ "Manitowoc acquires Grove product line." Recycling Today Nov 2002 v40 i11 p20(1)
7. ^ "National Crane Corporation." Nebraska State Historical Society nebraskahistory.org
8. ^ The Manitowoc Company. 2000 Annual Report. (PDF) The Manitowoc Company. Retrieved on 08 Jan. 2009
9. ^ "New China factory." Construction Contractor, March 7, 2005
10. ^ "Manitowoc forms joint venture with Chinese manufacturer to produce hydraulic cranes." The Associated Press March 11, 2008
11. ^ "Manitowoc to build crawler cranes in Europe." International Cranes and Transport June 2003 v11 i9 p9(1)
12. ^ Manitowoc Cranes. Expansion at Manitowoc's plant in Wilhelmshaven, Germany 03 Oct. 2008
13. ^ Manitowoc Cranes. Manitowoc opens expansions at Niella Tanaro, Italy 27 Oct. 2008
14. ^ Diesel Progress North American Edition, August 2008 v74 i8 p79(1)
15. ^ "MCG's Port Washington gets $7.4-million addition" Western Builder Oct. 1, 2007 v97 i39 p59
16. ^ "Manitowoc Crane motorcycle episode premiered on "American Chopper." May 1, 2008. www.manitowoccranes.com
17. ^ The Manitowoc Company. 1996 Annual Report(PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
18. ^ The Manitowoc Company. 1997 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
19. ^ The Manitowoc Company. 1998 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
20. ^ The Manitowoc Company. 1999 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
21. ^ The Manitowoc Company. 2000 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
22. ^ The Manitowoc Company. 2001 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
23. ^ The Manitowoc Company. 2002 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
24. ^ The Manitowoc Company. 2003 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
25. ^ The Manitowoc Company. 2004 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
26. ^ The Manitowoc Company. 2005 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
27. ^ The Manitowoc Company. 2006 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009
28. ^ The Manitowoc Company. 2007 Annual Report (PDF) The Manitowoc Company. Retrieved 08 Jan. 2009

External links

• Manitowoc Cranes
• The Manitowoc Company - Parent company