- Mahou-San Miguel Group
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Grupo Mahou-San Miguel 
Industry Beverages Founded 1890 Headquarters Madrid, Spain Products Beers Website Mahou-San Miguel - For the Philippine food and beverage company, see San Miguel Corporation.
Grupo Mahou-San Miguel is a Spanish brewing company, founded in Madrid in 1890 under the name of Hijos de Casimiro Mahou, fabrica de hielo y cerveza (The Sons of Casimiro Mahou, production of ice and beer). Mahou-San Miguel is the leading brand in the Spanish beer market.[1]
Contents
History
In 1890, Enrique, Luis, and Carolina, the children of a French entrepreneur born in Lorraine, founded Hijos de Casimiro Mahou in Madrid. The French surname was to become the flagship name of one of Spain's most famous beers.
Mahou beer was first produced at the brewery on Amaniel Street, Madrid in 1891. Casimiro Mahou García played an active role in founding the Association of Beer Producers in 1922, of which he was appointed Chairman. After the death of Casimiro Mahou García in 1943, his son Alfredo Mahou de la Fuente assumed responsibility of the company.
The shareholders of La Segarra sign the "Manila Agreement" in 1953 with the Chairman of the San Miguel Corporation of the Philippines, Andrés Soriano. A new Spanish brewery was born, bearing the name of La Segarra, S.A., independent of its Philippine parent company. La Segarra would later change its name in 1957 to San Miguel, Fábricas de Cerveza y Malta, S.A. and produced its first bottle of San Miguel Especial at its Lerida brewery. That same year the company, Hijos de Casimiro Mahou became Mahou, S.A..
Mahou-San Miguel Group head offices (Madrid).
As sales figures rose the company moved to a new and bigger building. In 1962 the exportation of San Miguel beer began; with Mahou brewing its first beer at the Paseo Imperial Brewery in Madrid, work on which had begun the previous year. Francisco Gervás Cabrero was appointed joint Managing Director together with Alfredo Mahou. Some time later, the Mahou brewery on Amaniel Street shut down. Francisco Gervás Cabrero passed away in 1964.
In 1966, San Miguel opened a second brewery in Málaga and Mahou introduced new independent draught beer devices. Germán Gervás Diez was appointed Chairman of Mahou in 1979. The Danone Group would then acquire a one-third stake in Mahou. Mahou ran its first television ad in 1984. Work began on the new Mahou brewery in Alovera, in the province of Guadalajara in 1990. In 1992, The Danone Group began the process of acquiring San Miguel.
In 2000, Mahou bought 70% of San Miguel from the Danone Group, adding to the 30% stake it already held, thereby creating a wholly Spanish-owned brewery group. After the purchase of San Miguel, Fábricas de Cerveza y Malta, S.A. by Mahou, S.A. at the end of 2000, the company was re-named Grupo Mahou-San Miguel (Mahou-San Miguel Group), the biggest Spanish brewing company. In 2005, Mahou-San Miguel became the leading Spanish-owned beer-making group when Danone sold its entire stake in the company.
Products
- 1890 Mahou Clásica
- 1957 San Miguel Especial
- 1969 Mahou Cinco Estrellas
- 1990 Laiker (Mahou's alcohol-free beer)
- 2001 San Miguel 0,0 (non-alcoholic beer)
- 2003 Mahou Negra, San Miguel 1516, and San Miguel ECO
- 2005 Mixta, Mahou shandy, and San Miguel 0,0% Manzana (apple-flavoured)
- 2007 San Miguel 0,0%, con Té sabor Limón (with tea lemon flavor)
- Selecta XV
The Classic Mahou is a lighter beer, with a taste reminiscent of Coors Light.
Sponsorship
Cinema, sport and music are the three major areas which the Mahou-San Miguel Group has supported in recent years.
References
External links
Media related to Mahou-San Miguel Group at Wikimedia CommonsCategories:- Beer and breweries in Spain
- Companies established in 1890
- Companies based in the Community of Madrid
- Spain stubs
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