Do Good Design

Do Good Design
Cover of English edition
Author(s)	David B. Berman
Country	Canada
Language	English
Subject(s)	Marketing
Genre(s)	Non-fiction
Publisher	Pearson Education (first edition), Peachpit Press (imprint)/New Riders/AIGA Press
Publication date	January 2009
Media type	Print (paperback)
Pages	192 (first edition)
ISBN	ISBN 978-0321573209
OCLC Number	227921823
LC Classification	HF5413 .B47 2009

Do Good Design: How Design Can Change The World is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by AIGA, the world's largest-membership national design organization, as part of the AIGA Press / New Riders cooperation.

Focus

The book focuses on design, branding, and social responsibility, and often makes connections with environmentalism. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.

Summary

The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers, including Ken Garland.

Editions

Chinese language edition official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts).

Korean language edition released July 2010.

Indonesian language edition released December 2010.

Russian language edition to be released in 2011.

Video

• [1] - author David B. Berman speaks on design and social responsibility at Hong Kong Design Week, 2006

See also

• Adbusters
• Marketing
• Brand

References

External links

• Official website and library of link extensions to the book's content

Multimedia

• [2] - author David B. Berman interviewed by 36point radio talks about the book, July 2010
• [3] - author David B. Berman speaks with Alan Saunders on design and social responsibility on ByDesign, on ABC Australian national radio, August 12 2009
• [4] - author David B. Berman speaks on design and social responsibility at State of Design Festival, Sydney, Australia, July 2009
• [5] - author David B. Berman speaks on design and social responsibility at Hong Kong Design Week, January 2006