Digitaria (company)

Digitaria is a digital marketing company based in San Diego, California, with additional offices in San Francisco, Salt Lake City, Los Angeles and New York. It is part of the global marketing agency network JWT, which is owned by the holding company WPP. Digitaria serves media and entertainment, non-profit and education, travel and hospitality, healthcare and life sciences, professional sports and venues, consumer goods and retail, and technology and communication sectors. Digitaria’s client list includes QUALCOMM, NBC Universal, the National Football League (NFL) and several of its professional teams, Royal Caribbean, Invisible Children, and National Geographic.

History

Digitaria was founded in 1997 ^[1] as a website design company, focusing mostly on creative content, user experience, and online marketing. As part of a strategy to expand its offerings, Digitaria acquired the technology firm Console in 2006 ^[2] after collaborating on a redesign of NBC's website. Console was an Encinitas-based company offering digital asset and content management and application hosting tools. The goal was to add Console's technical assets to Digitaria's creative and marketing experience, with the merged company now able to offer customers complete end-to-end website solutions. Between 2005 and 2007, Digitaria increased its revenue by over 300% and tripled its number of employees.

Since then, the company has continued to expand its capabilities and client roster, and was acquired by global marketing services network JWT in September, 2010 ^[3].

Services

The following distinct services are listed on Digitaria's website:

• Strategy
• Websites and Web Platforms
• Design and Creative Services
• Mobile and Emerging Media
• Online Marketing
• Technology and Cloud Computing
• Analytics and Reporting
• Natural Search Optimization

References

1. ^ "(http://www.digitaria.com/about)" May 17, 2011
2. ^ Wood, Cara, "Direct Marketing News", June 12, 2006, "(http://www.dmnews.com/digitaria-buys-console-to-strengthen-digital-asset-management/article/91532/)", May 18, 2011
3. ^ McMains, Andrew, "Adweek", August 12, 2011, "(http://www.adweek.com/news/advertising-branding/jwt-acquires-digitaria-103057)", May 18, 2011

External links

• [1]