- Diffusion line
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A diffusion line is a modestly priced line of merchandise created by a high-end designer that retails at more moderate prices.[1] These ranges are separate from a fashion house's "signature line" or principal artistic line that typically retails at much higher prices.
Diffusion products may be on sale alongside designers' signature line but they can also be made available at concession outlets and certain high-street stores.
Design examples
Exclusive diffusion lines generally only available at signature line establishments include:
- Marc by Marc Jacobs.
- D&G by Dolce & Gabbana.
- Y's by Yohji Yamamoto.
- Versus by Versace.
- Ann Taylor Loft
- McQ by Alexander McQueen
Designer diffusion lines retailed at high-street fashion chains include:
- Simply Vera by Vera Wang offered exclusively at Kohl's.
- Jimmy Choo by Jimmy Choo for H&M
- Isaac Mizrahi for Target.
- Lanvin Clothing for H&M
- William Rast for Target.
- Versace for H&M
References
- ^ Cumming, Valerie; Cunnington, C.W.; Cunnington, P.E. The Dictionary of Fashion History. Berg, 2010, p. 66.
Categories:- Retailing
- Fashion stubs
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