- Diane Pernet
-
Diane Pernet (born in Washington DC, USA) is an American cult fashion curator, journalist/blogger who lives in Paris. She was a New York fashion designer in the 80’s, a costume designer for movies and worked as the woman's fashion editor for Joyce magazine, and as a fashion editor for Elle.com and VogueParis.com. Nowadays she is the creator of her blog A Shaded View on Fashion (ASVOF) and the Founder and Director of a fashion film festival A Shaded View on Fashion Film (ASVOFF). Diane Pernet was the talent scout for the Hyères Festival from 2002-2011. She has been the co-editor in chief for ZOO Magazine (Germany) since 2007 and currently curates art, fashion and film exhibitions around the world.[citation needed]
Diane Pernet has curated CIneOpera, a series of films by the composer/director Michael Nyman in 2010 at Corso Como, a fashion/art exhibition and an ASVOFF film program at the New York Art Fair, SCOPE in 2010. Diane co-curated NOOVO fashion and photography festival in Santiago de Compostela in 2007. On March 30th, 2008 Diane was invited by the Metropolitan Museum in NYC to be on their blog-mode panel and recognized as one of the 3 most influential fashion blogs.
Contents
General History
Diane Pernet’s first degree was in documentary filmmaking at Temple University[1] and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai.[2]
Designer in the 80’s of her own cult brand in New York for 13 years, Diane Pernet moved to Paris two decades ago and left the backstage behind to begin a career reporting on fashion. Her first job in Paris was as a costume designer for Amos Gitai's 1992 film Golem l'Esprit d'Exile. Work for the CBC’s Fashion Files programme led to an appointment at Joyce magazine where she was the woman's fashion editor for five years. At Elle.com, she was reincarnated as “Dr. Diane” dishing out style advice and for VogueParis.com she rated the runways.[3]
A Shaded View on Fashion was one of the first fashion blogs and was created in February 2005. Anina.net of 360 fashion introduced Diane Pernet to life blogging with the use of a Nokia mobile phone using instantaneous broadcasting techniques.[4] Later on she realized that posting pictures, texts and other media with her mobile phone wasn’t only extremely expensive, but that the quality of the footage wasn’t high enough. Since then she travels around the world with her Samsung NX10 camera and uses her computer to update the ASVOF blog with high quality fashion content.
One of the most important moments for ASVOF was in September 2008, when Mark Eley of Eley Kishimoto commissioned her to make a road movie of the brand's men's wear launch and as well as making a documentary film she life-blogged the entire journey from London to Monte Carlo. This film was the impulse behind the launch of Diane's first fashion film festival 'You Wear it Well" which she co-curated with her LA correspondent and was launched in Los Angeles at CineSpace in 2006. In 2008 founded and curated A Shaded View On Fashion Film (ASVOFF) a traveling international event built upon a competition of short fashion , style and beauty films. For its Paris launch, ASVOFF took the form of a full festival showcasing feature films, documentaries, conferences, performances and installations - making it a fashion calendar must-see.[5]
Other projects of Diane Pernet included being a talent scout for the Hyères Festival[6] from 2002-2011 and being the Co-Editor-in-Chief of Zoo Magazine (Germany).[7] since 2007.
A Shaded View on Fashion (ASVOF)
A Shaded View on Fashion (abbreviation ‘ASVOF’) is the fashion and art culture blog of Diane Pernet. She created www.ashadedviewonfashion.com in 2005 “to inspire and be inspired by creation of our times and to propose options”.[8]
Content
A Shaded View on Fashion brings a mixture of established and new fashion and art talent worldwide. Since she worked as a fashion designer herself, Diane Pernet wants to give young designers the opportunity to show their work, because she knows how difficult it is to be an independent designer. Most of these designers won’t be published in magazines, because they don’t have the budget to advertise, so ASVOF has become their platform.[citation needed]
The ASVOF blog combines photos, drawings, short films, texts and interviews for an inside view on the fashion industry.
Some blog posts are written from a very personal point of view with pictures of Diane Pernet herself. Others however are more neutral and give you in-depth information about art culture and fashion.
Readership
A lot of people who work in fashion themselves read the ASVOF blog. It’s a daily updated source about the fashion industry and what’s new and interesting. On A Shaded View on Fashion itself the readers are referred to as ‘Shaded Viewers’.
References
- ^ "Zoo Magazine". Zoomagazine.de. http://www.zoomagazine.de/the_magazine/contributors/. Retrieved 2011-08-02.
- ^ "Diane Pernet on Tavi, Fashion Film, and the Future of Catwalks – Fashionista: Fashion Industry News, Designers, Runway Shows, Style Advice". Fashionista.com. 2010-08-12. http://fashionista.com/2010/08/diane-pernet-on-tavi-fashion-film-and-the-future-of-catwalks/. Retrieved 2011-08-02.
- ^ Diane Pernet 2009 press release, p. 2
- ^ Diane Pernet 2009 press release, p. 4
- ^ Diane Pernet 2009 press release, p. 9
- ^ "A Hyères, les belles rencontres de la photographie et de la mode". LeMonde.fr. http://www.lemonde.fr/culture/article/2010/04/29/festival-hyeres_1344783_3246.html. Retrieved 2011-08-02.
- ^ Mdvanii. "Mdvanii: Interview With Diane Pernet". Mdvaniiism.blogspot.com. http://mdvaniiism.blogspot.com/2010/07/interview-with-diane-pernet.html. Retrieved 2011-08-02.
- ^ Interview with Diane Pernet on the 9th of October in Paris
External links
Categories:- American bloggers
- Living people
- People from Washington, D.C.
- Temple University alumni
Wikimedia Foundation. 2010.
