Design For All (product line)

Design For All (product line)

Design For All is a range of designer products made available at discount retailers by the Target Corporation.

In the late 1990s, the Target Corporation began designer partnerships to bring products created by well known designers in different disciplines to their retail stores. This notion of designers creating products that could be made available at discount retailers would be later labeled as 'Design For All' by the Target Corporation.

Target first partnered with architect and designer Michael Graves. In 1999, the company commissioned 200 products from Graves for its stores. The products designed by Graves were household items, the first and most notable of which was a tea kettle that bore a close resemblance to a well-known kettle Graves designed for Alessi in 1985.[1] The Target version of the tea kettle offered a similar design at a more affordable price.

At the same time the Michael Graves products were released, Target also introduced a new line of clothing by Mossimo, as well as a line of cosmetics by Sonia Kashuk, expanding their designer partnerships throughout the departments within their discount stores.

Although other discount retailers like K-Mart had collaborated with celebrities in the past, the Target Corporation was the first whose collaboration focused on the design of the product as opposed to the name behind it.[2] The success of the initial designer partnerships opened the door for future collaborations with a varied array of designers from around the globe. The focus on product design, and not name recognition, made it possible to collaborate with both well-known and obscure designers.

While a design-centric focus and creative marketing campaign have helped make the 'Design For All' campaign a success for the Target Corporation, the retailer's work with a New York City design firm named Culture & Commerce is an important factor in that success.[3] Target works with Culture & Commerce to find designers that they will partner with for new product designs.

References

  1. Shapiro, Ellen. (2005). "TARGET." Communication Arts [4]
  2. Mangum, Aja. (2008). "Target Opens Four Bullseye-Bodegas in Manhattan." NY Mag [5]
  1. ^ # Gogoi, Pallavi. (2005). "Michael Graves: Beyond Kettles." Business Week [1]
  2. ^ # Hoekstra, Joel. (2007). "Red Hot." Minnesota Monthly [2]
  3. ^ # Jana, Reena. (2008). "Target's Design Scout." Business Week [3]

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Design For All — may refer to: Design for All (in ICT), Design for All in the field of Information and Communication Technologies Design for All (design philosophy) Design For All (product line), a range of designer products made available at discount retailers… …   Wikipedia

  • Design for assembly — (DFA) is a process by which products are designed with ease of assembly in mind. If a product contains fewer parts it will take less time to assemble, thereby reducing assembly costs. In addition, if the parts are provided with features which… …   Wikipedia

  • Design for Assembly — is a process by which products are designed with ease of assembly in mind. If a product contains fewer parts it will take less time to assemble, thereby reducing assembly costs. In addition, if the parts are provided with features which make it… …   Wikipedia

  • Seven for all Mankind — 7 For All Mankind (often referred to simply as Seven or Seven Jeans) is brand of a designer jeans owned since 2007 by the VF Corporation. Prior to its acquisiition by VF, Seven Jeans was a California based designer jeans company founded by… …   Wikipedia

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… …   Wikipedia

  • Design methods — is a broad area that focuses on: Divergence – Exploring possibilities and constraints of inherited situations by applying critical thinking through qualitative and quantitative research methods to create new understanding (problem space) toward… …   Wikipedia

  • Product binning — is the process of testing and sorting manufactured products into different classes of performance for the purpose of marketing and selling different product value at different prices. Products or parts are said to be binned when they have been… …   Wikipedia

  • Design Wales — is an organisation based at the University of Wales Institute, Cardiff, which over the years has raised the profile and increased the use of design within the Wales’ economy. This to a great extent has been achieved by providing one to one design …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”