DeNA

DeNA
DeNA Co., Ltd.
Type Public kabushiki gaisha
Traded as TYO: 2432
Industry mobile portal, e-commerce, internet advertising, global business
Founded 1999
Headquarters Tokyo, Japan
Key people Tomoko Namba CEO
Makoto Haruta CFO
Isao Moriyasu COO
Shuhei Kawasaki Director
Revenue 1.3 billion USD (FY 2011)[1]
Employees 876
Website http://www.dena.jp/en/index.html

DeNA Co., Ltd. (株式会社ディー・エヌ・エー Kabushikigaisha Dī-Enu-Ē?) (pronounced "DNA") is a provider of mobile portal and e-commerce website based in Japan. It owns the Mobage-town platform, which is a popular cell phone gaming platform in Japan, as well as operating many other e-commerce based services.

History

DeNA was founded as a mobile auction platform in Japan in 1999 and launched its auction site, bidders, in November of that year. In 2004 it launched Mobaoku, an auction site exclusive to cell phones, and in 2006 it launched Mobage-town, a highly successful cell phone gaming platform.[2] Mobage-town is currently the largest mobile SNS in Japan, with 11 million members.[3]

In 2010 it bought iPhone games maker ngmoco from founder Neil Young for about $400 millon[4]

On December 8, 2010, the company was raided by Fair Trade Commission with a suspicion of violation of Japan's Anti-Monopoly Act. It was alleged that the company was pressuring game developers not to trade with its competitors.[5]

Subsidiaries

  • Mobaoku Co., Ltd.
  • PAYGENT Co., Ltd.
  • EVERYSTAR Co., Ltd.
  • MiniNation, Inc.
  • Air Link Co., Ltd.
  • DeNA Global, Inc.
  • Shanghai Zongyou Network Technology Co., Ltd (WAPTX Group)
  • IceBreaker U.S., Inc.
  • ngmoco

References

  1. ^ http://venturebeat.com/2011/02/02/denas-mobile-revenues-will-top-1-3b-making-it-bigger-than-zynga-and-ea-digital/
  2. ^ DeNA Business Overview http://www.dena.jp/en/services/overview.html Retrieved July 15, 2010
  3. ^ CrunchBase Profile http://www.crunchbase.com/company/dena Retrieved July 15, 2010
  4. ^ http://techcrunch.com/2010/10/12/kleiner-perkins-harvests-over-100-million-from-ngmoco-acquisition/ techcrunch Oct.2010
  5. ^ "Mobile game firm suspected of strong-arming developers searched by fair trade commission". Mainichi Daily News. December 8, 2010. http://mdn.mainichi.jp/mdnnews/news/20101208p2a00m0na011000c.html. Retrieved December 30, 2010. 

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