- Daniel Lorenzetti
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Daniel Lorenzetti speaking about The Birth of Coffee in Austin, Texas in 2010
Daniel Lorenzetti, born in Fort Lauderdale, Florida, is an American writer, documentary photographer and explorer. He is also a frequent speaker on the subject of entertainment innovation specifically in the area of Transmedia and Collaborative Storytelling.
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Early Life
Lorenzetti was born in Fort Lauderdale, Florida to Daniel G. Lorenzetti and Palma Lorenzetti. His father worked in the shoe business and his mother was a housewife. When Lorenzetti was ten years old the family moved to Canton, Massachusetts where he attended public junior high and high school.
Education
Lorenzetti received a nomination from Senator Edward Kennedy to attend the United States Air Force Academy. He attended the Academy for half a year before resigning to attend Boston College where he simultaneously earned a B.A. in English and B.S. in Economics in just a little over three years.
He went on to study and graduate from Antioch School of Law (now the District of Columbia Law School) and concurrently studied Journalism in the Master’s Degree program at the University of Maryland.
He completed another master’s degree in counseling psychology at Florida Atlantic University while teaching there.
Lorenzetti speaks conversational French, passable Italian and opportunistic Yiddish.
Journalism and White House Staff Internship
During his time in Journalism school he worked as an investigative reporter in Washington, D.C., for The McNeil-Lehrer Report on PBS.
Lorenzetti had a real life West Wing experience as he worked as a White House staff intern under President Jimmy Carter, where he served for a year in the Executive Office of the President working on a variety of administration initiatives for the White House Office of Public Liaison.[1]
Documentary Work
In 1998 Lorenzetti was chosen to receive the South Florida Cultural Consortium's Visual Artist Fellowship and he received a $15,000 cash award[2] for his documentary photography which he used to start The Image Expedition,[3] a not-for-profit documentary organization which serves to “photographically document and preserve ancient places and indigenous ways of life that, with the passage of time, might otherwise be lost forever...it is global visual artifact gathering.”[4]
Lorenzetti’s work as a documentary photographer and writer has been featured in more than 20 publications,[citation needed] notably The New York Times and The Miami Herald. Lorenzetti and his wife, Linda Rice Lorenzetti, the writer, have produced two transmedia projects together: The Birth of Coffee, published by Random House in 2001, and Collecting Visual Artifacts, published by IX/Lighthouse Press in 1998. Both projects have also become traveling exhibitions appearing at exhibition venues throughout the United States.
Lorenzetti’s photographs are also part of the permanent collection at The Victoria and Albert Museum in London and the Corcoran Gallery of Art in Washington D.C. and the Santa Barbara Museum of Art.[citation needed]
He is currently working on his next documentary project, The Birth of Chocolate.
Teaching
Lorenzetti taught business law and mass communication at Palm Beach Atlantic College as an adjunct professor for ten years, and next taught as adjunct professor of law and communications at Florida Atlantic University for two years.
Publishing
Lorenzetti served as the Executive Editor for Palm Beach Illustrated magazine from 1980-81. When Palm Beach Illustrated was sold he turned to technology and the media working on the national editorial board for Home-Office Computing magazine[5] for a year and was an original member of the national editorial advisory board for On the Internet magazine[6] where he contributed a regular monthly column (see "Publications").
The Early Internet Years
While at On the Internet Lorenzetti developed and published one of the first public design and usability standards for the then fledgling world wide web.[7]
While Lorenzetti does not claim to have invented the Internet, like other noted political figures, as a national editorial advisory board member in 1989-90 for On the Internet, the publication of The Internet Society, he was definitely involved in the early conversation and critical thinking about the Internet and its structure and use.
Lorenzetti was also a frequent speaker at very early Internet gatherings like Internet World and DCI's Internet Expo in 1997 in Boston.[8] Along with his wife, the writer Linda Rice Lorenzetti, he authored one of the first widely accepted and used guides to the early Internet entitled An Introduction to the Internet which was used by colleges, universities and corporations when the Internet was in its infancy.
He served as president for six years of The Technology Consultants, and then for ten years as the president of The Web Workshop, which provided international web counseling and development.
Public Speaking
Lorenzetti speaks frequently in support of his documentary projects, The Birth of Coffee, Collecting Visual Artifacts and The Birth of Chocolate. Over the years he has spoken about technology, web site design and development and more recently transmedia storytelling.
In 2009 he led a core discussion at South by Southwest (SXSW) Interactive in Austin, Texas titled "How Safe is Your Domain Name".[9]
In 2010 he spoke again at South by Southwest presenting a Late Break session "Transmedia Storytelling - Are we There Yet?". He has started and is editing an online resource for transmedia initiatives at www.transmediamatrix.com
In 2011 Lorenzetti spoke at SXSW Film hosting a presentation "Can Transmedia Save the Entertainment Industry?"
Also in 2011 he spoke at the SXSW Interactive Tech Summit when he was invited by the organizers to give a presentation about Transmedia Storytelling at a panel entitled Transmedia Entertainment: Audience Connection - Commercial Success
Current work
Lorenzetti is currently making regular contributions to Moving Pictures Magazine as Contributing Editor for Entertainment Innovation.
In the past few years, Lorenzetti has concentrated on writing fiction. He has stated in his transmedia presentations at SXSW that he is building a transmedia story franchise entitled The Mercuri Cycle...a novel ride in spoke and word. He has completed the first novel in the series, a work of speculative fiction, entitled Marked For Delivery. He is currently at work on the second installment in the series. He has stated that the The Mercuri Cycle is intended to be a trilogy complete with an ending to the story developed in a unique manner.
Personal Life
Daniel Lorenzetti and Linda Rice Lorenzetti at SXSWLorenzetti is married to author Linda Rice Lorenzetti and lives in Austin, Texas and Three Forks, Montana.
Publications
- Interview with Cinematographer Rodrigo Prieto, Moving Pictures Magazine, April 2011
- The Birth of Coffee, Random House, 2001
- Collecting Visual Artifacts, IX/Lighthouse Press, 1998
- On the Internet magazine column: "The Internet: The Testimony of Two Travellers" from May 1996, "Why Web Pages Fail?" from June 1996, "Remember the 'Build' in building a Web Site" from July 1996, "The time is now for an Internet Intervention" from Jan 1997, "Internet thoughts and resources from abroad" from March 1997
References
- ^ "Three Forks' couple's project goes to roots of coffee", by Ray Ring, The Bozeman Chronicle, September 8, 2001
- ^ South Florida Cultural Consortium's list of past award recipients
- ^ "Good Grind: The authors of The Birth of Coffee appear in West Palm Beach", by John Ferri, New Times Broward-Palm Beach, November 23, 2000[dubious ]
- ^ Introduction page on the Image Expedition website
- ^ "Willpower - from Jacoby and Myers - Software Review", April 1991, Home-Office Computing magazine[dubious ]
- ^ On the Internet's web page[vague]
- ^ "Why Web Pages Fail", June 1996, On the Internet magazine.
- ^ Internet Expo's list of speeches
- ^ Past Speakers for South by Southwest Interactive
External links
Categories:- American photojournalists
- American photographers
- Living people
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