Daily Active Users

Daily Active Users

Daily Active Users (DAU) is one of the ways used for measauring the success rate of online social games.[isg 1]

References

  1. ^ Pishevar, Shervin. ""Network DAU": A New Metric for Social Gaming 2.0". Founder and CEO of Social Gaming Network. Inside Social Games (ISG). http://www.insidesocialgames.com/2008/08/25/%E2%80%9Cnetwork-dau%E2%80%9D-a-new-metric-for-social-gaming-20/. Retrieved 25 September 2008. 

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