DS car marque

DS car marque

Type	Division
Industry	Automotive industry
Founded	2009
Products	Automobiles
Parent	PSA Peugeot Citroën
Divisions	DS
Website	[1]

Citroën announced at the beginning of 2009 the development of a premium brand DS, for Different Spirit or Distinctive Series, to run in parallel to its mainstream cars. This new series of cars would initially start with the smallest of the three models that have been confirmed called the DS3 (Citroën DS3) in early 2010. The DS3 is very customisable with various roof colours that can contrast with the body panels and has been designed to compete head on with other premium models such as the MINI, Alfa Romeo MiTo and Audi A1.

Following this first model would be the DS4 and DS5 in quick succession, both in 2011.

Though the three initial models are fundamentally based upon the Citroën models C3, C4 and C5 respectively, they are styled with significant differences and furnished both internally and externally with leather and chrome. LED Daytime running lamps are standard fixtures at the front and serve to distinguish these cars further from their mainstream counterparts as well as falling into line with all new European car models from 2011 regarding the increase of visibility in daytime for increased road safety.

The current Citroën DS3 model is under test for the 2011 World Rally Championship (WRC) by the current world champion Sébastien Loeb.

Citroën have also produced several dramatic looking concept sports cars of late with the fully working Citroën Survolt being badged as a DS hinting at this current sub-brands future intentions.

Citroën DS3 Sport Chic

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From rear three quarter

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Profile of DS4, the second new model in the DS range

DS5, the third new model in the DS range