DMACS Awards

DMACS Awards

The Digital Media Advertising Creative Showcase (DMACS) is a Los Angeles, California based organization that recognizes creative talent in digital and rich media marketing for the entertainment industry. The DMACS provides a showcase for digital advertising and explore the tops trends in digital marketing.



The DMACS was first held in May 2006 (and was then called the I.M.A.C.S.). The showcase grew into a more formal awards show in 2009.

The DMACS today recognize creative efforts in digital advertising across a range of entertainment categories including movies, broadcast television, home entertainment, and video games. Creative agencies and marketing executives fitting in these categories may submit their entries to the DMACs—there is no entry fee for participants.

Nominative Process

The DMAC awards are awarded for ads or a set of rich media ads used to promote these five categories:

  • Theatrical Release Rich Media Ad(s)
  • Home Entertainment Release Rich Media Ad(s)
  • Broadcast Television Launch Rich Media Ad(s)
  • Video Game Release Rich Media Ad(s)
  • Multi-Channel Cross Media Campaign

Additionally, the DMACS present a YouTube Creative Award for any home entertainment, theatrical movie, video game or broadcast television program campaign creative that included YouTube in its execution.

The Selection Process

The nominations are judged by an editorial panel selected by the DMACS producers. The editorial panel includes producers, independent creative strategists, as well as representatives from the sponsors of the annual DMACS, Doubleclick by Google. The judges review the work and then select the finalists for consideration. Finalists are announced in advance of the awards ceremony, and the finalists work is posted on the DMCA website for industry review. Winning creative is then announced at the annual event, which is held every October.

The Awards

In addition to receiving recognition by their industry peers, winners are given the opportunity to present their entry at the annual awards show held at the Director's Guild of America in Los Angeles.

Previous Winners

2009 Winners

  • Best Theatrical Release Rich Media Campaign: Star Trek - Paramount Pictures and Avatarlabs
  • Best Home Entertainment Rich Media Campaign: Wall-E – Walt Disney Studios and Deadline Advertising
  • Best Multi-Channel Cross Media Campaign: Coraline – Laika Studios/Focus Features and Widen + Kennedy
  • YouTube Creative Award: My Bloody Valentine – Lionsgate and The Visionaire Group


The awards ceremony is held annually in October at the Director’s Guild in Los Angeles. The DMACS 2010 is sponsored by Doubleclick by Google.

Related Links


External links

Wikimedia Foundation. 2010.

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