Cushman Amberg Communications

Cushman Amberg Communications

Cushman/Amberg Communications is an independent, full-service communications agency headquartered in Chicago with an additional office in St. Louis. Current owner Thomas Amberg[1] serves as its president and CEO.

Contents

History

The agency was founded in Chicago in 1952 by Aaron Cushman as Aaron D. Cushman and Associates, signing the Illinois Eisenhower for President Campaign as one of its first clients. After an early focus in the entertainment industry, the agency expanded to serve a range of companies, from start-ups to Fortune 100s.

Among its notable projects, Aaron D. Cushman and Associates opened more than 65 Marriott Hotels & Resorts worldwide; introduced Softbatch Cookies for Keebler; worked with McDonald’s to establish the All American High School Basketball Team; and helped Singapore restore its image among tourists after the caning of an American caused international outcry. The agency also developed a specialty in travel and tourism, with such clients as Mexico, the Cayman Islands, SuperClubs, Canada, the City of St. Louis, and the Lodge of the Four Seasons.

Over the years, the agency has maintained several satellite offices to serve different niche markets. Past offices include New York City; Los Angeles; Washington, D.C; and Omaha.

Today

Following a 12-year career in the newspaper business, Thomas Amberg joined Aaron D. Cushman and Associates in 1983 and purchased the agency in early 1997, changing the name to reflect new ownership. The agency acquired boutique public relations firm Chuck Werle and Associates in 2000 and the healthcare marketing/public relations shop HealthInfo Direct in late 2006.

Cushman/Amberg Communications handles clients from a wide range of industries, with specialties in banking and financial institutions/services; lifestyle; professional services; and telecommunications. Current and recent clients include ACCO Brands, BainUltra, Brunswick Bowling and Billiards, BUNN, Coldwell Banker Residential Brokerage, GE Healthcare Financial Services, InterCall, LifeFitness, Playworld, Protiviti, U.S. Cellular[2], and Windstream Communications.

The agency’s capabilities include strategic counsel, media and analyst relations, crisis communications, social/online,message mapping, media training, media measurement, internal communications, editorial services, graphic design, event planning and executive positioning.

The agency is a member of Public Relations Organisation International (PROI); partner firms have combined fee billings of more than $300 million USD, and more than 3,200 clients and 2,000 consultants in 90+ cities around the world.

Sources

Thomas L. Amberg, Christopher P.A. Komisarjevsky, Rich Jernstedt, Ron Watt, Sr., Richard Edelman, Lou Rena Hammond, Anthony J. Russo, PhD., Robyn M. Sachs, Patrice A. Tanaka, and David Finn. Inside the Minds: The Art of Public Relations. 2002-->

References

  1. ^ [1] About Thomas Amberg
  2. ^ [2] Hitting a Home Run: Renaming Comiskey Park

External links


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