Città dell'arte Fashion: Bio Ethical Sustainable Trend

Città dell'arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to promote sustainability in the fashion industry. It was unveiled by Vogue Italia editor-in-chief Franca Sozzani and the artist Michelangelo Pistoletto at a press conference at Pistoletto's studio in Biella on September 22, 2009.^[1] From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion.^[1]

Exhibition

The purpose of Città dell'arte Fashion: Bio Ethical Sustainable Trend is to encourage and find ways for the fashion industry to exemplify a new model of socially responsible, ethical, and sustainable fashion.^[1] Michelangelo Pistoletto invited eleven Italian designers to create one look from sustainable Italian textiles.^[2] In June 2009, a two-day workshop at Pistoletto's studio assisted the designers' in selecting organically-dyed yarns for the project, which will culminate in February 2010.^[2]

Corporate sponsorship

These are just a handful of the companies who sponsor this initiative:

• Alcantara SpA
• Ermenegildo Zegna Holditalia S.p.A.
• Loro Piana S.p.A.
• Zegna Baruffa - Lane Borgosesia S.p.A. (of the Zegna Group)

Zegna chairman Paolo Zegna is just one of many people who pay for the organically dyed fabrics and yarns for the project.^[3]

Designers

Participating designers include:^[3]

• Marco de Vincenzo
• Silvio Betterelli
• Marta Forghieri
• Osman Yousefzada
• Mark Fast
• Siri Johansen
• Mary Katrantzou
• José M. Nunes da Silva Giralt
• Matthew Ames
• Sandra Backlund

Notes

1. ^ ^{a b c} http://www.cittadellarte.it/eventi.php?even=7
2. ^ ^{a b} Lazzaroni, Laura: "Third Paradise," Ever Manifesto, October 2009 issue.
3. ^ ^{a b} Martin, JJ: "Giving fashion an eco-boost," New York Times, September 24, 2009

External links

• Città dell'arte (official website)
• Ever Manifesto (official website)