Four Points by Sheraton

Four Points by Sheraton is Starwood Hotels & Resorts mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. The brand includes hotels and resorts located in the United States, Canada, Colombia, Mexico, Uruguay, China, Australia, and the Middle East. There are plans to expand throughout China and Dubai. The original location has been operating ever since it opened in 1995.

Starwood Hotels promotes a simple, uncomplicated stay at their Four Points locations by offering programs such as their Best Brews and Four Pies. These programs (and other similar programs) were designed to give each guest an experience instead of just a room.

Smith Travel Research classifies Four Points hotels as "Upscale" whereas Westin and Sheraton categorize the hotels as "Upper Upscale". While all Four Points hotels have restaurants, fitness centers, meeting facilities, and swimming pools, the amenities are generally less luxurious or extravagant as Westin or Sheraton's. It competes with full-service, high-moderate priced hotels such as Clarion or Red Lion.

Four Points hotels also have a "Best Brews Program" and a chief beer officer, Scott Kerkmans, who selects Craft beer to serve in their hotels. [ [http://www.starwoodhotels.com/promotions/promo_landing.html?category=FP_BEER&EM=VTY_FP_BEER Starwood Hotels & Resorts ] ]

ee also

*Four Points by Sheraton in Dubai.

References

External links

* [http://www.starwoodhotels.com/fourpoints/index.html Four Points by Sheraton Hotels website]