Mustang (Guinness)

Infobox TV advert
name=Mustang


caption=A frame from "Mustang"
client=Diageo
product=Guinness draught stout
agency=Abbott Mead Vickers BBDO
director=Anthony Minghella
production company=Paul Weiland Film Company
producer=Carol Powell
music="Mustang" - Craig Armstrong
released=2004
runtime=60 seconds
language=English
budget=£15m [cite web|url=http://www.guardian.co.uk/media/2004/sep/02/advertising|title=Minghella shoots Guinness advert|author=Brook, Steven|date=2004-09-02|work=The Guardian|accessdate=2008-10-03]
country= United Kingdom
preceded_by="Moth"
followed_by="noitulovE"
website=http://www.guinness.com/

"Mustang" is a 2004 television and cinema advertising campaign promoting Guinness-brand draught stout. It was produced by advertising agency Abbott Mead Vickers BBDO, and aired in Europe, North America, and parts of Asia. The ad was filmed in the United States, and was directed by the Academy Award-winning British film director Anthony Minghella, [cite web|url=http://www.brandrepublic.com/News/221067//|title=Minghella directs new 'mustang' Guinness television ad|author=Gardner, Rachel|date=2004-09-02|work=Campaign magazine|accessdate=2008-10-03] famous for his work on "The English Patient".

The sequence revolves around a man sent to a prison camp in the Midwestern United States, where he is instructed to train wild mustangs. A prisoner stares down one of the mustangs before opening the gate to release him. The prisoner is charged with retrieving the horse, and the piece ends with the man riding the horse across the plains, over the strapline "a story of darkness and light".

"Mustang" was the last Guinness advertisement to use the strapline, following the earlier "Moth". After "Mustang", Abbott Mead Vickers chose to return to its established "Good things come to those who wait" campaign, the next piece of which ("noitulovE") aired in 2005.cite web |url= http://www.channel4.com/4talent/ten4//noitulove.htm|title= The Art of Advertising|accessdate=2008-01-26 |author= Archer, Katy|date= 16 January 2006|work= (Interview with Matt Doman and Ian Heartfield)|publisher=Channel 4]

External links

* [http://www.guinness.com/a/swf/latestAds/movieHolder.swf?movie=/a/swf/latestAds/movieMustang.swf Mustang] at the Guinness website.

References