- KBFM
Infobox Radio Station
name = KBFM
airdate = "1974 "
frequency = 104.1 (MHz)
area = TheRio Grande Valley region of SouthernTexas and northernMexico
format = Rhythmic Contemporary Hit Radio
erp = 100,000watt s
branding = "Wild 104"
slogan = "The Valley's Party Station"
class = C
owner =Clear Channel Communications
website = [http://www.b104.net/main.html KBFM's website]
callsign_meaning = B refers toBrownsville, Texas , the area and market it servesKBFM (Wild 104) is a
Rhythmic Top 40 outlet serving theRio Grande Valley . TheClear Channel Communications station is licensed toEdinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW.History
KBFM started out with a broad-based
Top 40 direction when it debut the format on the air in1974 . But in2004 they shifted toRhythmic Top 40 , thus putting them in competition withKBTQ (who would later exit the format in October2005 ). KBFM has been previously known as "B104" and "Hot B104" during its top 40 days.On-Air Personality
* 6a-10a: Johnny O. & Dee
* 10a-1p: Johnny O.
* 2p-7p: Jay-Z
* 7p-12a: DJ AgroExternal links
* [http://www.b104.net/main.html KBFM web site]
*fmq|KBFM
Wikimedia Foundation. 2010.