Response Dynamics, Inc.

Response Dynamics, Inc.

Infobox Company
name = Response Dynamics, Inc.

type = S corporation
genre =
foundation = 1981
founder =
location_city = Vienna, Virginia
location_country = United States
location =
locations =
area_served =
key_people = Ron Kanfer, President
David A. Kunko, Secretary

industry = Direct marketing
products =
services =
market c

revenue =
operating_income =
net_income =
assets =
equity =
owner =
num_employees =
parent =
divisions =
subsid =
homepage = [http://www.responsedynamicsinc.com/ www.responsedynamicsinc.com]
footnotes =
intl =

Response Dynamics, Inc. is a privately held Vienna, Virginia-based direct marketing company. It was founded in 1981 and specializes in political fundraising and direct mail marketing. Most direct mail fundraising firms cater to a particular partisan segment, and RDI considered one of the top firms servicing conservative causes. [cite news
last =Brunner
first =Jim
title =Some College Republicans regret donors were "misled"
publisher = The Seattle Times
date =2004-11-29
url = http://seattletimes.nwsource.com/html/localnews/2002096448_republicans20m.html
accessdate =2008-04-16
archiveurl = http://web.archive.org/web/20041122035749/http://seattletimes.nwsource.com/html/localnews/2002096448_republicans20m.html
archivedate =2004-11-22
]

The company boasts in-house copy editing, art design, database management, and a list brokerage service. RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations form the College Republican National Committee in 2004 appeared to be solicitations for Republican National Committee or Bush-Cheney 2004, misleading many elderly contributors. [cite web
last = O'Donnell
first = Meghan
authorlink =
coauthors =
title = Young Money: College Republicans show how to play the fund-raising game
work =
publisher = Center for Public Integrity
date = 2003-09-25
url = http://projects.publicintegrity.org/527/report.aspx?aid=10
format =
doi =
accessdate = 2008-09-19
] cite news | last = Edsall| first = Thomas | title = Money Raises the Stakes For College Republicans| publisher = Washington Post| date =2005-06-23 | url = http://www.washingtonpost.com/wp-dyn/content/article/2005/06/22/AR2005062202060_pf.html | accessdate =2008-09-19 | archiveurl = http://www.webcitation.org/5axU72iHs | archivedate = 2008-09-19]

Prior to writing romance and religious novels, Neesa Hart worked at Response Dynamics, Inc. writing fundraising letters. [cite book
last = Friedenberg
first = Robert
title = Communication Consultants in Political Campaigns: Ballot Box Warriors
publisher =Greenwood Publishing Group
date = 1997
location = 221
url = http://books.google.com/books?id=n5uSJQZb6zkC&pg=PA105&lpg=PA105&dq=Viguerie+%22Response+Dynamics%22&source=web&ots=YMvREOuW3y&sig=dbMjrwMGtN-ff2g-4xNDtXZdhMU&hl=en&sa=X&oi=book_result&resnum=3&ct=result#PPA106,M1
isbn = 9780275952075
]

See also

* College Republican National Committee
* Direct mail fundraising
* Direct marketing associations
* Microtargeting

References


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Life Dynamics Inc. — Life Dynamics Inc. (LDI) is a pro life organization founded by Mark Crutcher in 1992. It is headquartered in Denton, Texas. The organization s motto is, Pro Life: without compromise, without exception, without apology . [ [http://ldi.org/Pro life …   Wikipedia

  • Management Dynamics — Type Private Industry Supply Chain Management Enterprise Software Founded 1990 Headquar …   Wikipedia

  • General Dynamics — Corporation Type Public NYSE: GD Industry Defense …   Wikipedia

  • Bicycle and motorcycle dynamics — A computer generated, simplified model of bike and rider demonstrating an uncontrolled right turn. An …   Wikipedia

  • Mind Dynamics — Infobox Company company name = Mind Dynamics company company type = For profit genre = foundation = 1968 founder = Alexander Everett location city = location country = location = Texas, USA origins = key people = Alexander Everett William Penn… …   Wikipedia

  • Mind Dynamics (company) — Mind Dynamics Type For profit Industry Self help, Personal development, Large Group Awareness Training Founded 1968 Founder(s) Alexander Everett Headquarters Texa …   Wikipedia

  • Nutrition Foundation of the Philippines, Inc. — NFP Official Logo The Nutrition Foundation of the Philippines, Inc. (NFP) is a Philippine private, non stock, non profit organization engaged in improving the nutritional status of the Filipino community. The NFP was founded by National Scientist …   Wikipedia

  • Neesa Hart — Nessa Hart Occupation Novelist Nationality American Neesa Hart (fl. 2000s) is an American author of romance novels and political thrillers. Background In college, Hart majored in geography and international affairs and did not take any classes… …   Wikipedia

  • Advertising mail — Typical advertising mail Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery …   Wikipedia

  • RDI — can refer to: * Reference Daily Intake, a quantity of recommended nutrient intake * Relationship Development Intervention, a treatment for autism * Le Réseau de l information, a Canadian French language news channel owned by Radio Canada * Royal… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”