Response Dynamics, Inc.

Infobox Company
name = Response Dynamics, Inc.

type = S corporation
genre =
foundation = 1981
founder =
location_city = Vienna, Virginia
location_country = United States
location =
locations =
area_served =
key_people = Ron Kanfer, President
David A. Kunko, Secretary

industry = Direct marketing
products =
services =
market c

revenue =
operating_income =
net_income =
assets =
equity =
owner =
num_employees =
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subsid =
homepage = [http://www.responsedynamicsinc.com/ www.responsedynamicsinc.com]
footnotes =
intl =

Response Dynamics, Inc. is a privately held Vienna, Virginia-based direct marketing company. It was founded in 1981 and specializes in political fundraising and direct mail marketing. Most direct mail fundraising firms cater to a particular partisan segment, and RDI considered one of the top firms servicing conservative causes. [cite news
last =Brunner
first =Jim
title =Some College Republicans regret donors were "misled"
publisher = The Seattle Times
date =2004-11-29
url = http://seattletimes.nwsource.com/html/localnews/2002096448_republicans20m.html
accessdate =2008-04-16
archiveurl = http://web.archive.org/web/20041122035749/http://seattletimes.nwsource.com/html/localnews/2002096448_republicans20m.html
archivedate =2004-11-22]

The company boasts in-house copy editing, art design, database management, and a list brokerage service. RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations form the College Republican National Committee in 2004 appeared to be solicitations for Republican National Committee or Bush-Cheney 2004, misleading many elderly contributors. [cite web
last = O'Donnell
first = Meghan
authorlink =
coauthors =
title = Young Money: College Republicans show how to play the fund-raising game
work =
publisher = Center for Public Integrity
date = 2003-09-25
url = http://projects.publicintegrity.org/527/report.aspx?aid=10
format =
doi =
accessdate = 2008-09-19] cite news | last = Edsall| first = Thomas | title = Money Raises the Stakes For College Republicans| publisher = Washington Post| date =2005-06-23 | url = http://www.washingtonpost.com/wp-dyn/content/article/2005/06/22/AR2005062202060_pf.html | accessdate =2008-09-19 | archiveurl = http://www.webcitation.org/5axU72iHs | archivedate = 2008-09-19]

Prior to writing romance and religious novels, Neesa Hart worked at Response Dynamics, Inc. writing fundraising letters. [cite book
last = Friedenberg
first = Robert
title = Communication Consultants in Political Campaigns: Ballot Box Warriors
publisher =Greenwood Publishing Group
date = 1997
location = 221
url = http://books.google.com/books?id=n5uSJQZb6zkC&pg=PA105&lpg=PA105&dq=Viguerie+%22Response+Dynamics%22&source=web&ots=YMvREOuW3y&sig=dbMjrwMGtN-ff2g-4xNDtXZdhMU&hl=en&sa=X&oi=book_result&resnum=3&ct=result#PPA106,M1
isbn = 9780275952075]

See also

* College Republican National Committee
* Direct mail fundraising
* Direct marketing associations
* Microtargeting

References