- July Systems
Infobox_Company
company_name = July Systems
company_
company_type = Private
foundation =2001
location =Los Angeles, California
Offices inNew York, NY , USA andBangalore ,India
industry =Mobile Media ,Mobile Internet ,Mobile 2.0
products = Mi™ Channel, Mi™ RevCentral
homepage = [http://www.julysystems.com/ www.julysystems.com]July Systems,a mobile media company, was co-founded in 2001 by the technology entrepreneur Rajesh TS Reddy.
July Systems' Mi™ Channel - said to be the industry’s first "mobile 2.0 platform", powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile internet channels are aimed at resulting in increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers, Mi™ Channel provides 'live, personalized, socially networked, interactive and multi-media' experiences.
July's Mi™ suite is made up of specially built mobile services that enable brands to establish a long-term relationship with their consumer on the Mobile Internet. It is comprised of:
- Mi™ Channel platform including the Mi™ box Dashboard & Other Mobile 2.0 services
- Mi™ Studio Editorial & Management Tools
- Mi™ RevCentral Monetization ProgramMi™ RevCentral is a comprehensive monetization program for mobile portals that comprises the technology platform, management tools and business relationships required to maximize revenues from mobile inventory. The Mi™ RevCentral Partner Program enables advertisers take advantage of advertising inventory across July powered customer properties.
Mi™ SMS is a way for mobile users to access the web in markets like India, where text messaging is widespread. It is in effect, a ‘sachet’ version of the Mobile Internet. To access Mi™ SMS services, consumers send familiar text messages such as 'STO' (stock), 'NEWS' etc with the “Mi” prefix. All queries to a short code with the “Mi” (Mi NEWS) prefix receive a link to that specific content – sports, news, entertainment, or business. This means consumers receive multimedia information on their mobile phones instantly.
Mobile 2.0
Mobile 2.0 is the next generation of the mobile internet. In addition to Web 2.0 attributes like social networking and interactivity it includes mobile centric characteristics like personal and real-time notifications, instant phone-to-phone sharing and always-on.For consumers, it is characterized by user-centric, live, personalized, socially networked, interactive and multi-media experiences.The Mi™ Channel Platform is used by several major media brands worldwide. They include in the United States - CBS Sports, Vh1, Fox Entertainment Group – Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, Indy Racing League, Lifetime, and in India - NDTV, Network 18, and Mint.
Heritage
July Systems is considered a pioneer in mobile internet products and services, with the heritage of its founding team in this space going back to the mid 1990s. July’s multi-domain team has over a decade of experience in building and launching mobile internet products worldwide. The company operates out of offices in New York, Los Angeles & Bangalore.See Also
*
Mobile 2.0
*Mobile Web References
* [http://www.businesswireindia.com/PressRelease.asp?b2mid=17064 July Systems’ Mi™ Channel Powers Wall Street Journal Partner Mint’s Mobile Portal]
* [http://www.businesswireindia.com/PressRelease.asp?b2mid=16881 July Systems' Mi™ Channel Gives Network 18's Moneycontrol.com a Mobile 2.0 Upgrade]
* [http://www.techtree.com/India/News/July_NDTV_Convergence_to_Launch_Mi_SMS/551-90955-613.html July, NDTV Convergence to Launch Mi™ SMS]
* [http://www.julysystems.com/news-lifetime.html Lifetime Networks Selects July Systems to Deploy Mobile Portal]
* [http://www.julysystems.com/news-mtv.html July Systems Collaborates with MTV Networks to Deploy Mobile Websites for VH1, COMEDY CENTRAL, Spike, CMT]
* [http://www.technologyreview.com/TR35/Profile.aspx?Cand=T&TRID=386 Rajesh TS Reddy]
* [http://en.wikipedia.org/wiki/TR100 Technology Review 100 (TR100)]External Links
* [http://www.julysystems.com/michannel-us.html Mi™ Channel]
* [http://www.julysystems.com/mi_rev_central.html Mi™ RevCentral]
* [http://www.julysystems.com/India/misms.html Mi™ SMS]
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