- Cocooning
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This article is about the trend of staying at home. For pediatric immunization treatment, see Cocooning (immunization).
Cocooning is the name given to the trend that sees individuals socializing less and retreating into their home more. The term was coined in the 1990s by Faith Popcorn, a trend forecaster and marketing consultant. Popcorn identified cocooning as a commercially significant trend that would lead to, among other things, stay-at-home electronic shopping. Since Popcorn coined the term, the trend has continued. The creation of the internet, home entertainment technology, advances in communication technology (cellphones, PDAs, and smartphones) which allow "work-at-home" options, and demographic changes have made cocooning an increasingly attractive option.
Contents
Critiques
William A. Sherden in The Fortune Sellers: The Big Business of Buying and Selling Predictions (ISBN 0-471-35844-4) takes a skeptical view of Popcorn's ideas about cocooning, among other things, and concludes she was simply wrong on several key issues. Columnist Joe Soucheray was critical of the term as early as 1994. The first incarnation of the web site for his Garage Logic radio show noted that although some insects engaged in cocooning, it was "not practiced by humans."[1] A chapter in the book Haunted by Chuck Palahniuk has a character named Lady Baglady who produces a short story called 'Slumming' in which cocooning is mentioned as an ill of modern society.
See also
References
External links
- People cocooning more, socializing less at home University of Toronto 2004-06-23
- Taking advantage of trends ezinearticles.com
Categories:- Neologisms
- Consumer behaviour
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