Breeze detergent

Breeze detergent

Breeze detergent was a soapless cleansing agent released in 1947 by Lever Brothers. During April the company introduced it in six cities in the Midwestern United States. The product had a capital investment of $2,000,000.

Breeze detergent began with an advertising campaign in in seventeen newspaper, covering six markets. The Federal Advertising Agency was responsible for advertising coordination. ["New Detergent Offered", New York Times, April 23, 1947, pg. 41.] In 1956 abox of king size Breeze was offered with a free Cannon Mills Company bath towel and a fifty cent voucher for buying, in Albuquerque, New Mexico. ["Advertising", Albuquerque Journal, May 4, 1956, pg. 33.]

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