Instant rebate

Instant rebate

An instant rebate or sometimes instant savings is a marketing strategy or gimmick in which a product is either advertised at a specific price, or at a discounted price, where the discount is applied at the time of purchase. For example, the store may advertise a widget for $9.99, but with a $5 "instant rebate", the price is $4.99. Or the product may be advertised as $4.99 with a $5 instant rebate.

Instant rebates are different from a "standard" rebate. Under normal circumstances, a rebate is given to a customer who mails in a coupon along with proof of purchase, and is mailed a check by the manufacturer or the rebate processor. In the case of an instant rebate, the rebate is provided immediately, at the "instant" of purchase.


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