Mobil 1

Mobil 1 is a brand name developed by the Mobil oil company and now marketed by ExxonMobil.

It was introduced in 1974^[1] as a 5w single viscosity fully synthetic motor oil advertised for use up to 25,000 miles.^{[citation needed]} Later,^[when?] the miles-specific recommendation was dropped and the product reformulated in other viscosities under the "Tri-Synthetic" trademark.^{[citation needed]} In 2002, Mobil 1 introduced "SuperSyn" anti-wear technology,^{[citation needed]} followed by Mobil 1 Extended Performance in 2005,^{[citation needed]} which increased the use of this technology further. The brand now includes – along with motor oils – oil filters, Fully Synthetic grease, transmission fluids, and gear lubricants.^[2]

The most^{[peacock term]} prominent product under the brand is Mobil 1 0W40 Protection Formula,^{[citation needed]} a fully synthetic polyalphaolefin (PAO)^{[citation needed]} engine oil. In the engine oil sector, a slightly thicker Motorsport Formula and a turbo diesel version are also available.

Sponsorship

ExxonMobil (through Mobil 1) is a major, long-term partner of Formula One constructor Vodafone McLaren Mercedes, long-term partner of DTM constructor Mercedes-Benz, and NASCAR team Stewart-Haas Racing. As well as providing lubricants and fuel to McLaren, Mobil 1 is a major brand in Formula One, for example sponsoring the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2005 [2]. Since 2003, Mobil 1 has been the Official Lubricants of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team. Since 2002, it has been the title sponsor of the 12 Hours of Sebring. Since 2008, it has been the title sponsor of the Porsche Supercup. Since 1998, Mobil 1 has been the Chevrolet specification for the Corvette.

Mobil from 1985 to 1993 sponsored the Peter Brock Race Teams – Holden Dealer Team and Advantage Racing in the Australian Touring Car Championship. From 1994 onwards, Mobil was the Title Sponsor of the Holden Racing Team. Brock from 1985 until his death, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000.

Mobil 1 was a longtime sponsor of Penske Racing until 2010. On October 12, 2010 it was announced that Mobil 1 would replace Old Spice as the co-primary sponsor on the number 14 car of Tony Stewart ^[3].

References

1. ^ [1]^{[dead link]}
2. ^ Other Products
3. ^ Tony Stewart adds Mobil 1 as primary sponsor - ESPN

External links

• Official website