- KWID
Infobox Radio Station
name = KWID
area = Las Vegas
branding = "101.9 La Preciosa"
slogan =
airdate = 1963
frequency = 101.9 (MHz)
format = Spanish Adult Hits
erp = 100,000watt s
class = C
owner = Lotus Communications| website = [http://lasvegas.lapreciosa.com/ http://lasvegas.lapreciosa.com/]
callsign_meaning = K WILD - taken from former hip-hop station Wild 102
licensee = Texas Lotus Corp.|KWID (101.9 FM) is a
Spanish language radio station out of Las Vegas and the station is branded as "101.9 La Preciosa."History
101.9 FM signed on as
easy listening KRGN in the 1960s.In the 70s, it flipped to "KFM 102" under the call letters
KFMS , They were an automated Top 40 station. From 1978-1980 they were a hard rocking AOR.On
January 1 ,1981 , KFMS flipped to country still under the name "KFM 102", drawing the ire of the AOR listeners. A month later,KENO FM-92 switched to AOR, and later became KOMP.In early 2000,
KFMS flipped totop 40 /CHR "101.9 KISS FM",KFMS broadcastedRick Dees ' morning radio program.The grouping of 102.7 FM
KIIS in Los Angeles, 1220 AM KIIS in Santa Clarita, 97.7 FM KAVS in the Antelope Valley, 105.3 FMKYHT in Barstow/Victor Valley, and 101.9 FM KFMS in Las Vegas created a nearly continuous coverage of KIISFM between Los Angeles and Las Vegas. However, KFMS was branded as "KISS" instead of "KIIS".As time went on
KFMS began adding more local DJs and afterKYHT flipped to "Y105" in 2001,KFMS discontinued simulcasting programming fromKIIS in Los Angeles, became moreHip hop leaning, and began a local morning show hosted by Trejo and Nikki, but still continued airing the nationally syndicatedRick Dees Weekly Top 40 program.In December 2002, "101.9 KISS FM" signed off, and began stunting for several days, airing a seemingly endless repeat of
Guns N' Roses ' "Welcome to the Jungle ". Once the dust cleared in January 2003, 101.9 FM becameRhythmic CHR "Wild 102" and changing the call letters to KWID. Station management claimed "we got tired of playingAvril Lavigne andBritney Spears ".In late 2004, KWID flipped to Mexican oldies "La Preciosa 101.9".
References
External links
* [http://lasvegas.lapreciosa.com/ KWID website]
*FMQ|KWID
*FML|KWID
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