Tribe Toyota Malaysia

Tribe Toyota Malaysia

Tribe Toyota is a community of Toyota owners in Malaysia, started by UMW Toyota Motor. Besides being just a car community, it offers a yearly lineup of events for its members, subsidized by UMW Toyota Motor. While entertainment and getaways are a staple, there are also social responsibility events, for instance a defensive driving program.

The early years: 2003 – 2005

The idea of an owner’s community came to UMW Toyota Motor in 2003. The idea started out as Funser, a community for Toyota Unser owners. As befitting the Unser being a lifestyle vehicle, the Funser was a lifestyle community.

The evolution of the Funser community

In 2005, Funser was renamed to Tribe Toyota and grew to include all lifestyle vehicles in that time: RAV4, Hilux, Avanza, Innova, Wish and Fortuner. The community’s offerings were also improved, and events increased to 4 per year.

In 2006, UMW Toyota Motor built Toyota Owner's Journal [http://www.toyotaownersjournal.com.my] , a site that all Malaysian Toyota owners can log on to, to check the details of the Toyota vehicles they own. In effect, it was an online logbook of all things related to their car.

External Links

* [http://thestar.com.my/metro/story.asp?file=/2008/6/12/central/21510471&sec=central/ The Star-Toyota Owners end run at Genting Highland]
* [http://www.motortrader.com.my/NUS/articles/article_1052/page_m.asp/ Motor Trader- Tribe Toyota celebrates Merdeka 50]
* [http://www.toyota.com.my/ Toyota Malaysia]
* [http://www.umw.com.my/ UMW Malaysia]


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