Sharon Fordham

Sharon Fordham

Sharon Fordham is an American Broadway theatrical producer, entrepreneur, venture capitalist, and angel investor.

Overview

Sharon is a producer of Jill Santoriello's Broadway musical adaptation of 'A Tale of Two Cities' opening for preview on August 19, 2008 at the Al Hirschfeld Theatre in New York [ [http://www.broadway.com/gen/Buzz_Story.aspx?ci=568046] , Broadway.com, July 23, 2008] .

In addition to her work as a Broadway producer, Sharon is an angel investor and Principal of The Fordham Group, an early investment company focusing on investments in the technology area.

Previously, she was CEO and board member of WeightWatchers.com, Inc., Recently, WeightWatchers.com was bought by the licensor, Weight Watchers International.

Prior to her time as CEO of WeightWatchers.com, Sharon held several executive positions at Nabisco, including President of Global e-Business, President of the LifeSavers Company (Nabisco subsidiary) and Senior Vice President of marketing for Nabisco's flagship division, the Nabisco Biscuit Company.

While at Nabisco, Sharon pioneered the emerging advertising genre of "advergaming", with the launch of Nabisco's industry-leading gaming web sites, Candystand.com and Nabiscoworld.com. Candystand.com was deemed so innovative and successful, it was ultimately rendered into a Harvard case study. Sharon also led Nabisco's entry into e-Commerce with the 2000 launch of NabiscoGifts.com.

Other notable accomplishments include the development and introduction of several new products that are now household names, such as Ritz Bits, Teddy Grahams, SnackWell's, Ice Breakers gum and Creme Savers candy. These were all selected as "New Products of the Year" by several industry-leading organizations, such as the American Marketing Association and Business Week.

Production Credits

*A Tale of Two Cities

Education

Sharon earned a bachelor's degree from Douglass College at Rutgers University and an MBA from the Wharton School of Business at the University of Pennsylvania.

External Links

* [http://www.talemusical.com A Tale of Two Cities]
* [http://www.talemusical.com/biographies.php?action=1&type=production&id=12 Production Profile]

References


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