- Norco Performance Bikes
Norco Bikes Industry Bicycles Founded 1964 Headquarters Port Coquitlam, BC, Canada Key people John Williams, President Products Bicycle Website www.norco.com
Norco Bikes is a bicycle manufacturer founded in 1964 and currently headquartered in Port Coquitlam, British Columbia, Canada. Norco designs and distributes more than 140 bike models to more than 21 countries.
- 1964 – Northern Cycle Industries Ltd. was founded by Bert Lewis in Burnaby, BC
- 1970 – Opened a distribution branch in Toronto, ON
- 1973 – Started importing suspension BMX bikes into Canada
- 1975 – Started manufacturing pannier bags which would eventually be sold under the Axiom label
- 1977 – Launched the Bike Guard brand selling bicycle locks
- 1980 – Started sponsoring a factory BMX team
- 1984 – Became one of the first companies in Canada to both design and manufacture mountain bikes in Canada
- 1991 – Began to modify frame geometry of production bicycle for front suspension forks. This has now become the industry standard
- 1994 – Developed and released its first fully active suspension bike – the FTS. This utilized current horst-link technology
- 1995 – Moved HQ into Port Coquitlam, BC
- 1996 – Acquired the BLT light company
- 1997 – Acquired the Adams Trail-A-Bike company
- 1999 – Began sponsoring Ride Guide TV
- 2000 – Factory Team rider Ryan Leech breaks world side-hop record
- 2002 – Launched Mace Gear line of clothing and armour
- 2003 – Norco Hosts its first VPS Fest – Rider Appreciation Day
- 2004 – Norco becomes first corporate member of IMBA Canada
- 2006 – Norco PR/Marketing Manager is nominated as an inductee into the 'Mountain Biking Hall of Fame'
- 2011 – Norco Launches Advanced Ride Technology (A.R.T.) Suspension Design.
Norco Factory Team
The current Norco Factory Team is made up of 12 members.
- Ryan Leech
- Jay Hoots
- Mislav Mironovic
- Darcy Turenne
- Andrew Watson
- Catherine Vipond
- Nick Geddes
- Sam Dueck
- Dirt Norco Race Team
- Norco BMX Team
Mountain biking in Canada Races OrganizationsAssociation for Mountain Bike Trails Development in Quebec (ADSVMQ) ManufacturersNorco · Rocky Mountain · Syncros
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