Norco Performance Bikes

Norco Performance Bikes
Norco Bikes
Industry Bicycles
Founded 1964
Headquarters Port Coquitlam, BC, Canada
Key people John Williams, President
Products Bicycle

Norco Bikes is a bicycle manufacturer founded in 1964 and currently headquartered in Port Coquitlam, British Columbia, Canada. Norco designs and distributes more than 140 bike models to more than 21 countries.


1986 model Norco Alpine mountain bike
2006 model Norco Atomik
  • 1964 – Northern Cycle Industries Ltd. was founded by Bert Lewis in Burnaby, BC
  • 1970 – Opened a distribution branch in Toronto, ON
  • 1973 – Started importing suspension BMX bikes into Canada
  • 1975 – Started manufacturing pannier bags which would eventually be sold under the Axiom label
  • 1977 – Launched the Bike Guard brand selling bicycle locks
  • 1980 – Started sponsoring a factory BMX team
  • 1984 – Became one of the first companies in Canada to both design and manufacture mountain bikes in Canada
  • 1991 – Began to modify frame geometry of production bicycle for front suspension forks. This has now become the industry standard
  • 1994 – Developed and released its first fully active suspension bike – the FTS. This utilized current horst-link technology
  • 1995 – Moved HQ into Port Coquitlam, BC
  • 1996 – Acquired the BLT light company
  • 1997 – Acquired the Adams Trail-A-Bike company
  • 1999 – Began sponsoring Ride Guide TV
  • 2000 – Factory Team rider Ryan Leech breaks world side-hop record
  • 2002 – Launched Mace Gear line of clothing and armour
  • 2003 – Norco Hosts its first VPS Fest – Rider Appreciation Day
  • 2004 – Norco becomes first corporate member of IMBA Canada
  • 2006 – Norco PR/Marketing Manager is nominated as an inductee into the 'Mountain Biking Hall of Fame'
  • 2011 – Norco Launches Advanced Ride Technology (A.R.T.) Suspension Design.

Norco Factory Team

The current Norco Factory Team is made up of 12 members.[1]

Dirt Norco Race Team
  • Ben Reid[1]
  • Dan Stanbridge[1]
Norco BMX Team
  • Ben Kaufmann[1]
  • James van de Kamp[1]


  1. ^ a b c d e f g h i j k l m Norco (undated). "Norco Factory Team". Retrieved 13 January 2011. 

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