Sugar Hooker Entertainment (S.H.E.)

Sugar Hooker Entertainment (S.H.E.)

SUGAR HOOKER ENTERTAINMENT (S.H.E.) is an all girl, multi-platform, lifestyle brand from Los Angeles, CA The Achronym S.H.E. represents the all girl staff.It was founded in 2004 as an indie record label by Jerra Spence [http://www.bnet.com/2422-13721_23-196506.html] to support girls in punk and alternative music. The first release was Jerra’s debut album, Play Like A Girl [http://www.sugarhooker.com/Sugar-Hooker/Jerra-Play-Like-A-Girl-CD] .

In 2005, Sugar Hooker Entertainment expanded into a clothing company with clothes in boutiques and chain stores like Hot Topic, Up Against The Wall [http://www.upagainstthewall.com/] , and on the Vans Warped Tour. Their trademark designs encompass a theme of black, white, and pink.

Sugar Hooker clothing has been worn by Hayley Williams of Paramore, Audrina Patridge of The Hills, Shar Jackson of Celebrity Rap Superstar, Travis McCoy of Gym Class Heroes, and a many more.

They enjoyed their own stage on the entire Vans Warped Tour in 2006 with female fronted bands like The Dollyrots, Tat, and Jerra and founded their production company with related content for SHE TV [http://SHE-TV.Com] .

SHE is now an all-girl run/owned record label, clothing brand, and online community, [http://www.SHEworld.Net] , that is dedicated to promoting girl culture, community and healthy lifestyle. Sugar Hooker’s name is derived from a song (Sugar Hooker) about sugar obsession written by founder and health fanatic, Jerra Spence, “I’m a Sugar Hooker, Hooked On Sugar.” Described as a brand with a message by InStyle Magazine.

Partnerships with health brands like Boca Burger, Sweet Leaf Stevia, and ‘Nspired and girl culture oriented companies like Bust Magazine help support the activsm.SHE has been seen in Magazines like Bust Magazine [http://www.bust.com/index.php] , Alternative Press [http://www.altpress.com/] , SG Magazine [http://www.sgmag.com/mindcandy/2005-warped-tour-062005/index.html] , TokyoPop [http://www.tokyopop.com/] . SHE clothing has been seen on MTV’s Celebrity Rap Superstar [http://www.mtv.com/ontv/dyn/celebrity_rap_superstar/series.jhtml] , CurrentTV, and FUSE TV

Fans of Sugar Hooker are called the SHE ARMY [http://www.sugarhooker.com/Community/sheisanarmy] .

This fall, the brand is expected at Hot Topic stores to include body care, backpacks, clothing, and a free compilation album with artists Linda Strawberry, Jerra [http://www.myspace.com/jerra ] , Charlotte Sometimes, and Ore Ska Band.


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