Simon Jeffery

Simon Jeffery is the current president of Sega of America. He was president of LucasArts between 2000 and 2003, and a director at the company for three years prior.

Jeffery's main accomplishment during his tenure at LucasArts was forging new relations with external developers, such as Planet Moon Studios, The Collective, Raven Software and BioWare.

However, he failed to achieve his goal of turning around a creative slump at the company. According to Jeffery LucasArts had too heavily relied on its "Star Wars" license, but successful new IP failed to materialize. Games such as "Gladius" and "RTX Red Rock" did not achieve critical acclaim or great sales; follow-ups to classic LucasArts adventure games, "" and "Sam & Max Freelance Police" were cancelled, to much dismay of the fans. (An online petition to save "Freelance Police" got over 31000 signatures.)

Simon Jeffery later became the subject of several fan animations in the LucasArts fan community, often depicted as a Jesus-like figure.

Jeffery is a big "Star Wars" fan and once claimed to have seen 93 times.

Prior to joining LucasArts Jeffery worked in a number of marketing, business and development roles for Virgin Interactive and Electronic Arts.

At Sega, Jeffery plans to recruit Western development houses to work with Japanese Sega IP and strengthening Sega's game production in the West in general. [http://www.next-gen.biz/index.php?option=com_content&task=view&id=246&Itemid=36]

At E3 2008 Jeffery told Sega fans there is not going to be a new console from Sega, not going to be a Seaman 2 and no current plans to develop a Shenmue 3. This kills off hope of a Dreamcast 2 and downheartens many Sega fans who still believed it would happen. [http://the-dreamcast-junkyard.blogspot.com/2008/07/simon-jeffery-confirms-dreamcast-2.html]