World Christian Broadcasting

World Christian Broadcasting is a non-profit Christian organization that operates international shortwave radio station KNLS. The station’s transmitters are in Anchor Point, Alaska, and all of its programs are produced at the company headquarters and broadcast operations center in Franklin, Tennessee, a suburb of Nashville.

History

Although World Christian Broadcasting was formed in 1976, the idea came about 30 years earlier when Army Signal Corps officer Maurice Hall prepared shortwave transmitters for the Yalta Conference for use by President Franklin D. Roosevelt and his staff so they could keep up with news from Washington. Hall began to realize that if shortwave radio could transmit political news across long distances, it could also broadcast Gospel messages to large parts of the world.

Dr. Lowell G. Perry, a communications professor at Abilene Christian University, served as the first president of World Christian Broadcasting. In 1977, Perry died in a plane crash as he and others sought a location for the station’s transmitter. Two years later, a site in Alaska was selected and construction began.

KNLS signed on the air July 23, 1983, broadcasting ten hours a day in Mandarin Chinese and Russian and reaching roughly one-third of the world. English broadcasts were added later. As the Soviet Union’s empire fell apart, listeners from those countries began writing and requesting Bibles and other religious materials. In 2005, the station signed on a second 100 KW antenna in Alaska.

In 1991, World Christian Broadcasting presented a program called “The Reflection Hour” from Moscow over Russia’s All-Union Radio network. The program reached all 15 republics of the former Soviet Union.

Programming

World Christian Broadcasting’s approach to programming is different from many religious broadcasters. There is no preaching or regular minister on the programs. Most of the hour is filled with popular music, news commentary, health and family tips, travelogues, and other family-friendly programming. Interspersed throughout the hour are teaching segments with Gospel messages or Biblical topics. Most of the air staff are journalists or broadcasters by training. Programs are culturally sensitive and geared toward a secular audience, although Christian listeners may also enjoy the content. Some segments focus on hymns but most of the music is secular and is checked for lyrical content so that it is wholesome and positive. Every hour also includes an announcement encouraging listeners to write for their very own copy of the Bible.

KNLS never asks listeners to send money to support the station. World Christian Broadcasting is funded by interested individuals, churches and other groups. Also, the Bibles and other materials that listeners can request are sent free of charge.

KNLS is currently on the air a total of 20 hours each day: ten hours in Mandarin; six in Russian and four in English. All programming is produced at the station’s Operations Center in a suburb of Nashville, Tennessee. Programs are presented in a magazine-style format and provide Bible and religious teaching segments and reports about life in America as well as music. The station receives messages each month via email and postal mail from all over the world.

Future Plans

World Christian Broadcasting’s second station is being built on an island in the Indian Ocean with a targeted start-up date of early 2010. The new station will offer programs in Arabic in addition to the current schedule of English, Mandarin and Russian. Information in various African languages will be available on the station website, with English-language broadcasts targeted toward African and Indian audiences. Other plans include the addition of Spanish and Portuguese broadcasts.

Leadership

Following Dr. Perry’s death in 1976, Dr. B.E. Davis became president of World Christian Broadcasting. He was succeeded in 1980 by Dr. Robert E. Scott, who led the company for 13 years. In 1993, Charles H. Caudill was appointed as World Christian Broadcasting’s fourth president and chief executive officer. Andy Baker is Vice President of Development and Dr. Gayle Crowe is Vice President of Programming. Ben C. Powell serves as Chief Financial Officer.

World Christian Broadcasting is overseen by a board of directors who serve on a volunteer basis.

Links

*www.wcbroadacsting.com - World Christian Broadcasting’s official company website
*www.smzg.org – KNLS Mandarin website
*www.knls.net – KNLS Russian website

References

*"Broadcaster’s Dream Wins ACU Award". "Abilene Reporter-News", February 20, 1991
*Burnham, Gracia with Merrill, Dean. "In the Presence of My Enemies". Wheaton, Illinois: Tyndale, 2003, pp.255-256.
*“Indian Ocean Adventure” – World Christian Broadcasting brochure, 2008
*“Initiative and Cooperation,” address by Dr. Robert E. Scott, February 17, 1992