Phuket Beer

Phuket Beer

Phuket Beer (Thai: ภูเก็ต, IPA: [pʰuːkɛt] ;) is an Asian beer brand founded in 2002 in Thailand. Tropical Beverage Company (formerly Amarit Synergy Company) began brewing Phuket Beer in 2002; the company also markets hard liquors including vodka and absinthe in Thailand. In 2005, importer John Muir established the Phuket Beer brand in the U.S. Their flagship product is the Phuket lager beer.

Name Origin

The name (correctly pronounced poo-ket) derives from the tropical island of Phuket, located off southern Thailand. It is the largest island in all of Thailand. The island is visited by approximately three million tourists each year.

Logo

Phuket Beer's logo features a vibrantly-colored Hornbill bird, the company's mascot, with a backdrop of Laem Promthep (Cape Promthep), a well-known landmark on Phuket island. A protected species of Thailand, the Hornbill is indigeneous to the southern region of the country and is said to symbolize purity, fertility and loyalty. The bird was selected to represent the company's commitment to brewing pure, quality beer.

History

Phuket Beer was founded in 2002 upon observing an absence of a premium regional Thai beer that reflected the spirit and lifestyle of Phuket island. Tropical Beverage Company started producing the beer in 2002 at a Bangkok brewery. Since 2005 the production is managed by the Brewing Team at the San Miguel Brewery in Thailand under supervision of Tropical Beverage Company.

Phuket Lager Beer

Phuket Lager Beer has a 5% alcohol-by-volume(AVB) and 21 International Bitterness Units (IBU). Made with premium ingredients including German hops, it is an all-natural beer with no additive or preservatives, and, thus, has an average shelf life of approximately one year. Small quantities of jasmine rice are added during the brewing process to enhance the beer's smoothness and aroma. The brewery produces in small batches every two to three months to ensure freshness. The beverage is available in 330 ml cans and 330 ml bottles.

Distribution A premium beer, Phuket Lager is available at select upscale hotels, restaurants and bars in Thailand. It is distributed in the following eight states in the U.S.: California, Illinois, Indiana, Wisconsin, Florida, Pennsylvania, Alabama, and Virginia. It can also be found in Australia, Canada, Denmark, Germany, Ireland, Japan, Netherlands, Northern Ireland, Singapore, Spain, South Africa and the United Kingdom.

Beer production capacity is approximately 50 million liters per year.

Honors Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards. Following this, it was awarded gold medals in 2007 and 2008 from the organization, earning the honor of High Quality Award for its three consecutive medals.

References

* Lowther, Alex (June 26, 2008) [http://www.ptreyeslight.com/cgi/latest_news.pl?record=135 "Thepmonggon's green curry has kefir lime leaf, basil"] "Point Reyes Light". Retrieved on 2008-7-16.
* Allan, Terri (April 2008) "Pairing Off". "Market Watch".
* "Just Say Phuket". (October 2007) "Tasting Panel".
* Brand, William (July 12, 2006) [http://findarticles.com/p/articles/mi_qn4176/is_20060712/ai_n16528163 "Now that's a patriot act"] "Oakland Tribune". Retrieved on 2008-7-16.

External Links

* [http://phuketbeer.com/ Web Site of Phuket Beer]
* [http://www.phuketbeerusa.com/ Web Site of Phuket Beer USA]
* [http://www.tropbevco.com/ Web Site of Tropical Beverage Company]